The partnership is built on three main pillars: technology integration, customer experience optimization, and dual benefit enhancement. The parties aim to diversify insurance products, expand distribution channels, support businesses in improving risk management efficiency, and increase benefits for consumers.
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BSH Insurance, Vietnam Investments Group (VIG), and VUI Vietnam Trading Co., Ltd. (TapTap) "join hands" for sustainable development. Photo: BSH |
BSH Insurance, Vietnam Investments Group (VIG), and VUI Vietnam Trading Co., Ltd. (TapTap) "join hands" for sustainable development. Photo: BSH
Under the agreement, in addition to distributing existing products, BSH will develop tailored insurance packages to meet the specific needs of each sector within the VIG ecosystem, such as education, healthcare, logistics, and retail. This approach helps integrate insurance into operational infrastructure, supporting VIG and TapTap in managing risks, optimizing costs, increasing benefits, and comprehensively protecting people and assets.
Speaking at the signing ceremony, Mr. Do Dang Khang, Deputy General Director of BSH, emphasized that VIG and TapTap are important partners in the company's digitalization journey, with the goal of integrating insurance into daily consumer life and creating long-term value for customers.
"When insurance is specifically designed for activities within the VI Group ecosystem and integrated into the TapTap platform, it is not just a product package, but a part of the operating infrastructure that helps partners confidently expand their business," the BSH Insurance representative shared.
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Leaders of BSH Insurance and VI Group shake hands to celebrate the cooperation agreement. Photo: BSH |
Leaders of BSH Insurance and VI Group shake hands to celebrate the cooperation agreement. Photo: BSH
Meanwhile, TapTap acts as the channel for delivering insurance products to consumers. Through the application, customers can easily purchase, manage, and use insurance benefits online. Each transaction will accumulate VUI reward points to redeem for incentives from TapTap's partner network. This model offers "dual benefits": insurance coverage and increased consumer value.
Mr. David Do, CEO and founder of VIG, stated that this partnership is a strategic step to enhance protection for the ecosystem and provide practical solutions for customers, while also demonstrating VIG's long-term investment orientation.
On behalf of TapTap, Mr. Vu Anh Duy, CEO of the company, expressed his hope that the model of combining insurance with loyalty will create a "dual benefit" experience, thereby enhancing customer engagement with businesses.
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Leaders of BSH Insurance and TapTap shake hands to celebrate the cooperation agreement. Photo: BSH |
Leaders of BSH Insurance and TapTap shake hands to celebrate the cooperation agreement. Photo: BSH
In the context of the rapidly developing digital economy, the collaboration between BSH Insurance, VIG, and TapTap demonstrates the proactiveness of Vietnamese businesses in leveraging each other's strengths and potential to optimize experiences and increase benefits for both businesses and consumers. This partnership is also expected to contribute to the sustainable development of the digital insurance industry in Vietnam.
BSH is currently among the top 10 non-life insurance companies in Vietnam, with a network of 53 domestic member units and a subsidiary in Laos. The company offers a wide range of non-life insurance products, including auto, health, property, motor vehicle, accident, travel, goods, and engineering insurance for individual and corporate customers.
BSH Insurance has been honored with numerous awards, such as: Asia's Excellent Business 2023, consecutively ranked in the Top 10 reputable non-life insurance brands, Top 10 Leading Brands - Services in Vietnam, and Top 100 Vietnam Golden Star Award. From a traditional insurance model, BSH is implementing digitalization processes, developing flexible products, and integrating insurance into daily consumer journeys.
VIG is one of the largest private investment funds in Vietnam, with total assets of 650 million USD. The fund invests in various sectors such as finance, F&B, real estate, technology, retail, healthcare systems, and education systems.
TapTap is a loyalty platform under VIG, with nearly 4 million users and over 200 partner brands. This platform acts as a bridge between customers and businesses, and also serves as a channel for BSH to distribute its insurance products to consumers.
(Source: BSH)
Customers can learn about BSH's products here.
