21-year-old Yen Nhi from Dak Lak was crowned Miss Grand Vietnam 2025 on 14/9, beating 34 other contestants to represent Vietnam internationally in October. The first through fourth runners-up were Nguyen Thi Thu Ngan (Ca Mau), Le Thi Thu Tra (Nghe An), Dinh Y Quyen (Gia Lai), and La Ngoc Phuong Anh (An Giang), respectively.
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C'CHIC representatives with the top 5 Miss Grand Vietnam 2025 finalists. Photo: MGVN |
C'CHIC representatives with the top 5 Miss Grand Vietnam 2025 finalists. Photo: MGVN
In its first year in the Vietnamese market, C'CHIC showcased its commitment to long-term growth by partnering with Miss Grand Vietnam. Founder Thai Mai Long stated that the sponsorship reflects the brand's appreciation for the values championed by the competition: beauty, intellect, resilience, and international aspirations.
As the fashion sponsor, C'CHIC aimed to convey the message that every woman has the right to choose her style and celebrate her individuality.
The newly crowned Miss Grand Vietnam has two weeks to prepare for Miss Grand International 2025. "We hope Yen Nhi continues to project the image of a modern and confident Vietnamese woman on the international stage," said Thai Mai Long.
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Hoang Nhat Nam, head of the pageant's organizing committee, and Thai Mai Long, founder of C'CHIC, at the sponsorship announcement. Photo: MGVN |
Hoang Nhat Nam, head of the pageant's organizing committee, and Thai Mai Long, founder of C'CHIC, at the sponsorship announcement. Photo: MGVN
Within six months of its launch, C'CHIC has established a unique identity through its distinct creative philosophy. The brand embraces diversity and encourages women to express their individual style rather than adhering to a fixed aesthetic.
"This ethos is encapsulated in our slogan, 'Be uncommon,' emphasizing that every woman deserves to shine in her own way. We don't just create clothes; we want to inspire women to express themselves confidently. A woman is most beautiful when she is comfortable with her choices," explained Thai Mai Long.
Sponsoring Miss Grand Vietnam marks a significant milestone for C'CHIC. As a new brand, C'CHIC aims to establish itself in the industry with the philosophy that fashion is the language of style, allowing women to tell their stories through their choices.
C'CHIC has also focused on building its distribution network. In six months, the brand has opened showrooms in Ho Chi Minh City, Ca Mau, Vung Tau, Da Lat, Gia Lai, Nha Trang, Hue, Ha Tinh, Bien Hoa, and Binh Duong. Each store offers a sophisticated and convenient shopping experience.
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Ho Chi Minh City showroom. Photo: C'CHIC |
Ho Chi Minh City showroom. Photo: C'CHIC
The company has also developed an online platform to reach customers nationwide. The C'CHIC Facebook page will provide updates on the brand, collections, and new designs.
Looking ahead, C'CHIC aims to become a leading women's fashion brand in Vietnam and expand regionally. The brand is committed to continuous innovation, offering designs that are both sophisticated and diverse to suit every personality.
"We want to be with women in every moment, from the office to the street to the grand stage. With C'CHIC, being uncommon isn't a barrier; it's the power to create your own style," added Thai Mai Long.
C'CHIC
Address: 251 Nguyen Dinh Chieu, Ho Chi Minh City
Email: info@cchic.vn
Phone: 1900996679
Business hours: 8:30 a.m. to 10:00 p.m. monday to sunday
(Source: C'CHIC)
