The second season of "Awakening with the Golden Season," airing from 6/2025 to 5/2026, is a collaboration between Vietnam Television (VTV1) and Ca Mau Fertilizer (PVCFC). Filming across various provinces, the program showcases authentic stories, heartfelt experiences, and aspirations for prosperity in agriculture. It's an inspiring journey, promoting innovation through the integration of science, technology, and digital tools into farming practices.
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The "Awakening with the Golden Season" vehicle travels through the countryside. Photo: Ca Mau Fertilizer |
The "Awakening with the Golden Season" vehicle travels through the countryside. Photo: Ca Mau Fertilizer
This year, "Awakening with the Golden Season" returns with an extended broadcast schedule, offering farmers more opportunities to learn about advanced farming models introduced by Ca Mau Fertilizer.
Expanding its reach internationally, the program will feature segments from Cambodia and Indonesia. Authentic footage, compelling stories, and effective farming techniques will be showcased, highlighting Vietnamese agricultural products in these demanding markets. This promises viewers fresh perspectives on the resilience and status of Vietnamese agriculture in its global journey.
The program continues to provide farmers with practical, easy-to-understand information about the effectiveness of Ca Mau Fertilizer's "Comprehensive Nutrition Solution," featuring a range of inorganic and organic fertilizers. Notably, it highlights Ca Mau NPK Polyphosphate fertilizer, produced using advanced European liquid Urea technology. This fertilizer, rich in phosphate, consists of uniform nutrient granules, ensuring effective absorption by plants and resulting in higher yields for farmers.
Season 2 of "Awakening with the Golden Season" aims to build on the success of the first season, which garnered nearly 10 million views across digital platforms. On television, the first season's rating saw an almost 80% increase compared to pre-broadcast figures, reaching an estimated total viewership of nearly 4 million.
These figures demonstrate the trust and support from farmers, and the effectiveness of a specialized television program tailored for the agricultural community. The program connects knowledge, provides support, and motivates Vietnamese farmers to confidently build a more modern, sustainable, and prosperous agricultural sector.
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Mr. Nguyen Hai Dang, a dragon fruit farmer in Tay Ninh Province. Photo: Ca Mau Fertilizer |
Mr. Nguyen Hai Dang, a dragon fruit farmer in Tay Ninh Province. Photo: Ca Mau Fertilizer
Longtime viewers Mr. Nguyen Trong Thao and Mrs. Nguyen Thi Hoa, durian farmers in Cam My Commune, Dong Nai Province, shared that the program delivers relatable content relevant to local production, easily accessible, and truly practical for current farming needs.
Mr. Nguyen Hai Dang from An Luc Long Commune, Tay Ninh Province, a dragon fruit farmer in the Mekong Delta region, noted that farmers used to rely on trial and error, mostly based on traditional practices, resulting in less-than-ideal yields. However, thanks to "Awakening with the Golden Season," farmers have gained practical knowledge, applied it effectively to their orchards, and seen positive results in their harvests.
The second season of "Awakening with the Golden Season" airs regularly at 5:40 AM every Tuesday and Friday on VTV1. The program is also available on Ca Mau Fertilizer's YouTube, Facebook, and TikTok channels, making it easily accessible for farmers to follow and apply to their daily farming practices.
Hai My
