With over 40 years of establishment and development in the Asian market, Caesar is a familiar brand in the sanitary ware sector. A company representative said that despite increasing competition in the sanitary ware industry, the company has maintained stable growth in Vietnam.

In 2024 and the first six months of this year, Caesar Vietnam recorded growth in three criteria: sales, distribution network coverage, and brand recognition. The key to the company's success is its ability to adapt flexibly to consumer trends. The company offers a diverse range of sanitary ware products, including smart toilets, three-mode showerheads, and modern massage bathtubs, catering to the diverse needs of households, hotels, and high-end projects.

Caesar factory in Dong Nai. Photo: Caesar

Caesar factory in Dong Nai. Photo: Caesar

Caesar strengthens its distribution activities through a strategic dealer network. As of mid-this year, the brand is present in over 50 provinces and cities across the country, with hundreds of official retail points and dozens of standard showrooms.

According to a company representative, "product and service quality are core values," a philosophy the company has steadfastly pursued throughout its development. Caesar aims to create sanitary ware that is both highly practical and reflects aesthetic values and environmental responsibility. New product lines are developed with three main focuses: incorporating artistic elements into porcelain production technology, integrating water-saving and natural resource conservation principles into designs, and building a synchronized product system suitable for each type of project.

The company provides sanitary ware with modern designs. Photo: Caesar

The company provides sanitary ware with modern designs. Photo: Caesar

Caesar has a 141,277 m2 production facility in Dong Nai with a closed production system, European equipment, and Italian technology. Besides focusing on production technology, Caesar also promotes a user-centered design approach. Each product is created for both functionality and compatibility with different aesthetic tastes, lifestyles, and living habits.

A brand representative noted that modern design, minimalist lines, antibacterial porcelain surfaces, and convenient features like light touch levers and quiet flushing modes demonstrate this direction. Each of Caesar's current product lines is the result of careful user behavior research combined with technology application. "These features contribute to maintaining our competitiveness in the mid-range and high-end segments," the representative said.

The company's bathroom fixtures. Photo: Caesar

The company's bathroom fixtures. Photo: Caesar

Amid the strong wave of digital transformation in the retail industry, the company has also proactively developed both online and offline channels to bring products closer to consumers. Additionally, Caesar actively utilizes digital media platforms like Facebook, TikTok, and YouTube to share consumer knowledge, modern bathroom design trends, and updates on newly launched products. This diversification of access channels helps the brand create a friendly, interactive image and keep up with Vietnamese consumers' new shopping habits.

Beyond focusing on business, the company also clearly identifies its role in building a healthy and sustainable community. According to Caesar's leadership, with a clear direction, a solid product platform, and the support of a professional team, the company is gradually asserting its position in the market. The brand has made a long-term commitment to improving urban living quality and contributing to a comfortable and civilized living environment for Vietnamese people.

Hoang Dan