Caltex Delo launched its series of appreciation events in September, with the inaugural event held at An Loc Khang garage in Hanoi. During this event, the company presented commemorative plaques recognizing years of partnership.

A representative of An Loc Khang garage was honored by Caltex Delo as a Diamond partner, recognizing 20 years of collaboration with the brand. Photo: Caltex Delo

The ceremony featured a fleet of branded vehicles, designed as a "mobile stage," where partner representatives received a commemorative trophy, a souvenir appreciation plaque, and a 90-year gift box for garage owners and technicians. A Caltex Delo representative stated that this program will honor 165 exemplary garages and transport businesses nationwide.

"This is one of Caltex's largest-scale activities in the Vietnamese market over the past 10 years," a company representative said. "The event marks a milestone in the long-term partnership between the lubricant supplier and its network of garages, direct partners connected to end-users." The representative added, "Organizing appreciation events directly at customer garages is an innovative approach, departing from traditional hall events. This method brings the company closer to the community, highlighting the central role garages play in the transport ecosystem."

The company's fleet of vehicles at an appreciation event. Photo: Caltex Delo

Beyond partnering with the nationwide garage system, Caltex Delo is also preferred by many large transport businesses, where vehicle maintenance procedures are strictly managed by technical managers. Le Anh Ngan, Fleet Director of Binh Minh Tai Mien Nam, shared, "Using the correct type of oil has increased vehicle operating hours and reduced downtime for maintenance. This saves the company billions of VND annually."

A technician using Caltex Delo lubricant. Photo: Caltex Delo

Caltex Delo believes that each honored garage and transport business will become a part of Caltex's brand history in Vietnam, contributing to the journey the company has built over many decades. This event is also expected to foster new advancements in the relationship between the brand and its user community in the coming period.

Quang Anh