According to research by Euromonitor International, a global market research firm based in the UK, the Cocoxim brand, owned by Ben Tre Import Export Joint Stock Company (Betrimex), was recognized as "Vietnam's number one coconut water brand by sales volume in the coconut and other plant-based water category for 2025, across all retail channels". This information was published in the Soft Drinks 2026 edition study, featuring Vietnam market data, on 21/11/2025.

Cocoxim's coconut water products. Photo: Betrimex

According to a brand representative, this achievement comes as packaged coconut water increasingly becomes a healthy, natural, and convenient beverage choice for consumers. In Vietnam, coconut water is a familiar drink known for its distinct sweet and refreshing taste. Therefore, for a packaged product to become a regular choice, convenience must be paired with consistent quality and a taste experience as authentic as fresh coconut water, suiting Vietnamese palates.

"Being recognized as Vietnam's number one coconut water brand is a significant milestone in Cocoxim's 10-year journey. This result reflects consumer acceptance and trust, while also demonstrating the potential of products developed from local ingredients and their ability to meet the market's evolving demands," a brand representative stated.

Cocoxim was established within the domestic market, originating in Ben Tre – a key coconut growing region where coconut trees have been integral to the lives and livelihoods of generations. Using this raw material, Cocoxim develops products made from 100% coconut water, providing natural minerals such as potassium, magnesium, sodium, calcium, and phosphorus, while aiming to preserve the coconut's inherent characteristics.

Cocoxim's raw material coconut growing region in Ben Tre. Photo: Betrimex

To deliver these natural values in a convenient product, Cocoxim utilizes modern UHT packaging technology from Tetra Pak. This technology helps maintain the natural flavor, quality, and abundant natural minerals and electrolytes in each coconut, while also meeting preservation and transportation requirements. As a result, coconut water can be used more conveniently in daily life while retaining its inherent characteristics.

From Ben Tre, Cocoxim gradually expanded into international markets and is now available in over 45 countries and territories. Each market has unique standards and requirements, making consistent product quality and stability a crucial prerequisite, controlled throughout the process from raw material sourcing and production to finished product quality.

Cocoxim's coconut water products use modern packaging technology. Photo: Betrimex

For Cocoxim, the export journey is not just about bringing products across borders but also about sharing the story of the ingredient's origin and value. From the Ben Tre coconut region, Betrimex develops organic raw material areas to maintain a stable supply and enhance the long-term value of coconut trees.

Concurrently, Cocoxim pursues a Net Zero Waste strategy, aiming to fully utilize all components of the coconut, from the water and flesh to the shell and husk. This is part of an effort to build a sustainable coconut industry value chain and promote a circular economy.

According to a brand representative, Cocoxim will continue to develop new coconut-based products in the future, targeting consumers' diverse and growing health-conscious demands. Through this, Vietnamese coconuts will not only be more fully utilized but also find new ways to be present in modern life.

Euromonitor International Ltd. is a global market research and strategic data analysis firm, founded in 1972 in London, United Kingdom. With over 50 years of experience, Euromonitor specializes in providing business intelligence, industry analysis, and global consumer behavior research.

(Source: Ben Tre Import Export Joint Stock Company Betrimex)