Launched in 2013, this ranking is conducted by Anphabe, sponsored by the Vietnam Chamber of Commerce and Industry (VCCI), and verified by Intage Vietnam. The award measures employer brand attractiveness. Its results aim to provide the human resources community and businesses with in-depth insights into HR trends and workplace environments in Vietnam.

Now in its 12th year, the conference, themed "Code the Future - Programming the Future", presented a comprehensive overview of work trends in the digital technology and artificial intelligence (AI) era. The event also unveiled the "Best Workplaces in Vietnam" 2025 ranking, based on a survey of over 73,000 respondents, including over 7,000 students, evaluating over 650 businesses. This year's program also honored two additional award categories: "Most Attractive Employer Brand for Vietnamese Students" and "Happy Workforce Certification", reflecting more extensively on employee experiences and employer appeal.

Speaking at the conference's opening, Vo Tan Thanh, Vice Chairman of the Vietnam Chamber of Commerce and Industry (VCCI), stated that 2025 is a pivotal moment. He noted that AI and automation are reshaping business operations, requiring leaders to "reprogram" organizations and upskill teams for adaptation and breakthrough. The businesses honored at the conference are those committed to a human-centric development philosophy, resilient in overcoming changes, and proactive in creating happy work environments.

In the mid-sized enterprise category, PepsiCo Foods Vietnam maintained its number 1 position in the Top 100 Best Workplaces in Vietnam 2025. This marks the third consecutive year and the 11th time the company has appeared in the ranking.

For the large enterprise category, Unilever Vietnam secured the number 1 position. Having operated in Vietnam for nearly three decades, the company has consistently been recognized as number 1 in the large enterprise ranking and top 1 in the Consumer Goods (Food and Non-Food) sector.

A highlight of the conference was the exclusive report "Code the Future - Programming the Future", presented by Thanh Nguyen, Anphabe's CEO and Happiness Inspiration Officer, and Luu Bao Van, Research Director at Intage Vietnam. The report outlined the trends of streamlining and restructuring Vietnamese businesses in the AI era, while also providing guidance for the harmonious development of human workers and artificial intelligence in the new age.

Additionally, Rachele Focardi, a global speaker and Chair of the Multi-Generational Workforce Committee at the ASEAN Human Development Organization, offered insights on how businesses can foster innovation by understanding multi-generational differences and building harmonious teams.

The session titled "The New Leadership Gene" featured general directors, vice presidents of human resources, and human resources directors from Unilever Vietnam, PepsiCo Foods Vietnam, Saint-Gobain Vietnam, Schneider Electric, and The MAP. Speakers discussed and shared new leadership mindsets for building trust and guiding resilient teams amid the changes of the AI era.

Furthermore, the conference also honored the Top 50 Most Attractive Employer Brands for Vietnamese Students 2025. This category recognized outstanding businesses with diverse and proactive activities that attract the student generation.

Anphabe also certified and recognized companies with happy workforces. These companies demonstrate excellent strategies and practices in promoting employee happiness at the workplace.

Throughout the awards ceremony, the "Happiness Bar" area, sponsored by partner units, became a special highlight of the conference. This space offered positive energy, where attendees could experience, network, and enjoy inspiring moments of connection.