After more than two months of numerous tournaments, Sports Festival 2026 concluded on 23/8, marking a vibrant summer at NovaWorld Phan Thiet, Tien Thanh ward, Lam Dong. The series of events was jointly organized by the Vietnam People's Public Security Sports Association, the Lam Dong Provincial People's Committee, and NovaGroup.
The organizing committee reported tens of thousands of athletes, coaches, referees, guests, tourists, and local residents showed interest in the event series, which included: the "81 Years Journey - For National Security" marathon (1/8), the international women's beach volleyball tournament (14-16/8), the international beach tennis tournament (18-22/8), and Vietnam HOG Rally 2026 (21-23/8).
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An Phuoc was the uniform sponsor for Sports Festival 2026. Photo: Nova Sports. |
A representative from the organizing committee stated that the success of the Sports Festival 2026 series was backed by the partnership of dozens of businesses from various sectors. An Phuoc Garment Embroidery Footwear Company Limited, in particular, served as the main sponsor, marking its second consecutive year supporting the event.
An Phuoc specifically contributed resources to ensure the events were grand and large-scale, working with the organizing committee to promote physical training, active lifestyles, and the positive values of sports.
Sports Festival 2026 also saw the participation of corporations and companies, including: Hoa Sen, MB Bank, Hoa Phat, Sandals - Doi Dep brand, Beyond Communication, Hai Ha confectionery, Colusa - Miliket, OCB, Phong Phu, FPT, Nutifood, Vedan Vietnam, Agribank, Tan Cang Sai Gon, Gelex, T&T Group, and ABIC.
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A martial arts performance at the Sports Festival 2026 closing ceremony, on the evening of 23/8. Photo: Nova Sports. |
The business community not only contributed resources but also focused on national and international sports activities. "Through this, sports became a bridge connecting units, localities, and social organizations, aiming for a series of impactful activities," a NovaGroup representative added.
In addition to sponsor resources, the organizing committee representative highly praised the communication efforts. VTV, Lam Dong newspaper, radio, and television, along with Goldsun Vietnam, helped increase information coverage across television, print, and digital media platforms, bringing images of the event series closer to the public.
From golf, tennis, and pickleball matches to triathlon, shooting, beach volleyball, beach tennis, and running races, Sports Festival 2026 offered a diverse range of activities, attracting athletes of all levels from many countries and territories.
Hosting multiple tournaments within the same event series also demonstrated the ability to synchronously utilize the sports, accommodation, resort, and service infrastructure at NovaWorld Phan Thiet, helping to promote the destination.
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With an area of nearly 1,000 hectares, NovaWorld Phan Thiet hosted numerous large-scale events. Photo: Nova Sports. |
"Sports Festival 2026 marked a smooth collaboration among the organizing committee, local authorities, businesses, specialized units, and the community, aiming for large-scale, professional playgrounds rich in connectivity, while also creating more opportunities for sports to link with businesses, communities, and tourism," the organizing committee representative added.
Hieu Chau
An Phuoc Garment Embroidery Footwear Company Limited sponsored Sports Festival 2026. Established in 1993, the company specializes in fashion manufacturing and retail. An Phuoc currently distributes Pierre Cardin in Vietnam, Laos, and Cambodia, and has expanded its business with Anamai and Bonjour – offering lingerie, loungewear, and activewear for modern women, focusing on comfort and suitability for daily life.
Fanpage: Pierre Cardin, Anamai - Bonjour
Website: anphuoc.com.vn
