Born in 1985, Nguyen Ngoc Linh holds a bachelor's degree in business from La Trobe University, Australia. She has 18 years of experience in finance and securities, having held key positions at VnDirect Securities, including head of investment advisory and head of wealth management products.

Since joining DNSE on 17/9/2020, Linh has served as head of proprietary trading, head of product development and partnerships, and most recently as director of securities trading and partnerships. Over the past 5 years, she has been a key figure working with the board on major projects, developing investment advisory products, and building partnerships, contributing to significant customer growth for DNSE.

Nguyen Ngoc Linh has been appointed general director of DNSE Securities Joint Stock Company. Photo: DNSE

Nguyen Ngoc Linh has been appointed general director of DNSE Securities Joint Stock Company. Photo: DNSE

One notable achievement is the 2023 partnership between DNSE and Zalopay, launching Vietnam's first securities account product on a digital wallet. Aiming to make securities investment accessible to everyone, especially younger generations and new investors, this product attracted a surge of new customers, helping DNSE maintain its leading market share in new account openings.

In 2024, DNSE held a 21.6% market share of new securities accounts, meaning one in every 5 new accounts was opened with DNSE. In Quarter I/2025, this figure rose to 33%, with nearly 75% of customers coming from partner channels, bringing the total number of accounts managed by DNSE to 1.2 million by the end of 6/2025.

Linh also spearheaded the "one-touch multi-platform" strategy, connecting DNSE securities accounts with banks and data platforms, allowing customers to quickly open accounts and utilize features like direct purchasing power from bank accounts for stock investments, accessing in-depth data, and executing transactions without switching platforms.

DNSE has made strides in digital finance and securities. Photo: DNSE

DNSE has made strides in digital finance and securities. Photo: DNSE

DNSE is maintaining steady growth in business performance and market share. In Quarter I/2025, the company reported a 34% increase in revenue and a 37% increase in margin lending balance compared to the same period last year. In derivatives, DNSE holds the second position in the market with a 16.7% market share.

With her expertise and understanding of the Vietnamese market, the DNSE board of directors expects Nguyen Ngoc Linh to continue DNSE's growth trajectory, expanding its scale, increasing market share, and solidifying its position in financial technology and securities.

Along with the appointment of the new general director, DNSE has also restructured its leadership. Pham Thi Thanh Hoa, CEO from 2020-2025, will continue as a member of the board of directors and oversee the board office, a strategic position for the company's long-term development.

Minh Ngoc