The Ministry of Construction reports that the real estate market is entering a recovery phase after two years of stagnation, although the recovery is uneven. Projects with good liquidity are mainly from financially strong investors who understand customer needs and develop effective communication strategies, skillfully building trust from the beginning.
As buyers increasingly proactively research and compare information across multiple channels, DOOH is positioned as a strategic touchpoint. Unlike traditional advertising, digital out-of-home advertising effectively utilizes passive displays in high-traffic areas, while allowing for flexible content updates in real-time, based on specific locations or sales progress.
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Many real estate giants are investing heavily in DOOH. Bizman |
Many real estate giants are investing heavily in DOOH. Bizman
According to a Nielsen survey, integrating DOOH into the media ecosystem can increase attention by 2.5 times and boost brand recall by 38%. This explains why this solution is increasingly accounting for a larger share of real estate advertising budgets in developed markets like the UK, South Korea, and Singapore.
Given the industry's emphasis on emotional appeal and prestige, the consistent presence of project images in prime locations like airports and urban centers not only enhances the brand but also builds trust, encouraging customers to proactively engage and make decisions.
Amidst the demand for innovative approaches to reach buyers in a rapidly changing market, Bizman Media is acting as a strategic partner, providing a large-scale DOOH system that meets the real estate industry's need for continuous, consistent, and effective brand recognition.
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Large LED screens create a visual impression at Da Nang International Airport. Bizman |
Large LED screens create a visual impression at Da Nang International Airport. Bizman
Bizman Media currently deploys LED systems at international airports nationwide and at busy intersections in major cities, forming a seamless display network. In addition, the company operates a system of three prominent Skyled screens along the Saigon River in Ho Chi Minh City and 80 LED systems along Vo Nguyen Giap Street (near Noi Bai International Airport, Hanoi).
"Thanks to the high frequency of broadcasts and new display technology, the system allows brands to directly reach the daily flow of vehicles, covering a wide range of high-consumption groups such as tourists, business people, and urban residents," a company representative said.
The company's strength lies in its operational flexibility. Specifically, partner businesses can synchronize or change content across multiple screens, creating dynamic, eye-catching image sequences that are hard to miss in the bustling urban environment.
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Synchronized DOOH system for doubled visual impact. Bizman |
Synchronized DOOH system for doubled visual impact. Bizman
With experience in implementing numerous large-scale communication campaigns in the real estate sector, Bizman Media provides both the display platform and comprehensive solutions, helping brands optimize both effectiveness and budget.
"In an increasingly competitive landscape, we operate a synchronized and flexible DOOH system, turning it into a key tool for real estate companies to assert their position and create a competitive advantage in the digital age," added the Bizman Media representative.
Dong Ve
