Many e-commerce businesses, especially small and medium-sized enterprises, face pressure to optimize operations with limited resources. Harnessing the value of data and technology can improve business efficiency. The initial step in optimizing operations involves reading and understanding data.

To meet this need, tools such as Sales Analytics and Shopee Livestream Analytics help sellers monitor performance in real time. This enables them to quickly identify issues and adjust strategies.

Sales Analytics serves as a central tool for performance tracking. It allows sellers to grasp key metrics like revenue, orders, conversion rates, and advertising effectiveness across various stages, helping them identify trends and optimize operations.

G2 Store, a men's footwear brand that joined Shopee in 2022, is one of the sellers that quickly adopted a data-driven approach. Instead of increasing advertising budgets when conversion efficiency did not meet expectations, the brand analyzed data from the Sales Analytics page to identify bottlenecks in the customer journey. The store identified factors affecting conversion rates and proactively adjusted product content, optimized keywords, and improved display experience.

"The value of a tool isn't in the amount of data, but in how it's presented. When metrics are clearly visualized, sellers can quickly identify problems and make appropriate decisions," said Tran Tien Dat, co-founder of G2 Store.

Shopee Livestream Analytics provides real-time data, helping businesses create optimal livestream content and processes for viewers. Photo: Shopee

Other sellers also leverage data to optimize costs and operational efficiency. For Long Hung TechZone, a brand with over 10 years of experience in the technology sector, applying a data analytics system helps the store focus resources on effective campaigns rather than spreading them thin, thereby improving business performance.

Additionally, in Q1, Shopee continued to expand its system with the Livestream Analytics tool to help sellers optimize business efficiency through this channel. This expansion comes as livestreaming becomes a crucial sales channel requiring more systematic operations. Through real-time analysis during livestream sessions, the tool helps sellers understand viewer behavior, identify peak interaction times, products that drive conversions, and points where viewers disengage. This allows brands to develop scripts, select products, and design appropriate offers, rather than relying on intuition.

As a result, after leveraging this data, G2 Store gradually standardized its livestream operations, from content development to product catalog optimization, enhancing conversion efficiency during broadcast sessions.

Concurrently, AI technology contributes to boosting performance and automating operational processes, particularly beneficial for small and medium-sized entities with limited resources. While data helps identify problems, AI tools support processing throughout the entire business journey, from customer consultation to product display.

Shopee AI Chatbot enables sellers to maintain continuous interaction with customers, quickly handling repetitive questions such as order status, size, or delivery time. This improves the customer experience and contributes to increasing conversion rates through timely responses.

The AI Image Optimization tool supports improving display effectiveness by suggesting elements that need refinement, such as images, content, and information structure on the product page. This solution enhances buyer reach.

Long Hung TechZone implemented AI more comprehensively. In addition to standardizing product images and content, the business integrated the AI Chatbot into its after-sales process to automate tasks like handling returns or complaints.

Pham Minh Hung, store manager at Long Hung TechZone, stated that tasks that once took significant time and staff can now be processed much faster thanks to AI.

"This allows the team to focus on more strategic activities," he said.

AI tools from the platform help Long Hung TechZone effectively optimize store display. Photo: Shopee

The effectiveness of combining data and AI is evident not only in revenue growth but also in operational quality. Long Hung TechZone recorded March revenue that almost doubled compared to the previous month, while also improving average order value. This was accompanied by more stable operational processes and reduced errors.

In an increasingly competitive landscape, data and technology-driven operations are becoming essential for sellers to maintain efficiency on e-commerce platforms. Through an ecosystem of tools developed according to real needs, Shopee supports businesses in building flexible operational models, enhancing adaptability, and moving towards sustainable growth.

Nhat Le