The popular singer will represent the company's smart robot vacuum cleaners. This partnership marks a significant milestone, merging technology with creative spirit, according to a company representative. "Together, we aim to create a difference and lead the way, embodying Ecovacs' newest motto: 'Xtra in Every Way, Ahead in Every Play'," the representative stated.
Son Tung M-TP is a highly influential artist in Vietnam, captivating millions of fans with his hit songs and dynamic performances. Beyond music, he is an icon of innovation, a trendsetter, and an inspiration to young people. This aligns with the spirit Ecovacs has embraced for 27 years in enhancing family life.
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Son Tung becomes Ecovacs' first brand ambassador in Vietnam. Photo: Ecovacs |
Son Tung becomes Ecovacs' first brand ambassador in Vietnam. Photo: Ecovacs
The partnership between Ecovacs and Son Tung M-TP reflects the company's vision: pioneering innovation, leading trends, and setting new standards. It also affirms the company's commitment to Vietnamese consumers, offering smart and inspiring experiences for modern living.
Announcing Son Tung M-TP as its first brand ambassador in Vietnam marks a key step for Ecovacs as it enters a new phase of strategic growth. This move demonstrates the company's desire to connect with Vietnamese consumers and embrace local culture.
Dao Hai Dang, Ecovacs' representative in Vietnam, shared that partnering with Son Tung M-TP is a significant strategic decision, extending beyond a simple media collaboration.
Vietnam plays a crucial role in Ecovacs' global expansion strategy. The dynamic Vietnamese consumers are eager for innovation and readily embrace groundbreaking technologies.
"We see a strong parallel between Son Tung M-TP's relentless creative philosophy and the spirit Ecovacs pursues: pioneering, distinctive, and always leading. The synergy between our technology brand and this talented artist will create a powerful resonance, opening a new chapter in our sustainable development in Vietnam," Dang added.
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Son Tung M-TP embodies Ecovacs' spirit of innovative creation. Photo: Ecovacs |
Son Tung M-TP embodies Ecovacs' spirit of innovative creation. Photo: Ecovacs
On 22/9, Ecovacs and Son Tung M-TP will launch their first joint effort: an international event titled "Xtra in Every Way, Ahead in Every Play." The event will unveil a new robot vacuum with exclusive, first-of-its-kind technology, redefining the standard for automated cleaning devices.
Joining Son Tung M-TP will be over 500 key opinion leaders (KOLs), key opinion consumers (KOCs), experts, and top creatives from seven Asia-Pacific countries.
Yen Chi
