The Asia Pacific Enterprise Awards (APEA), organized by Enterprise Asia, recognizes businesses and leaders across 16 Asian countries and territories. This year's awards, themed "Forging Legacy: Celebrating Excellence, Inspiring Tomorrow", highlighted companies demonstrating strategic vision, adaptability, innovation, responsible business practices, and long-term growth.
According to the organizers, the program received over 350 nominations in Vietnam across five categories: Asia's outstanding enterprise, fast-growing enterprise, inspirational brand, sustainable and transparent governance enterprise, and Asia's outstanding entrepreneur.
A FE Credit representative stated that the "Asia's outstanding enterprise" title affirms the company's steadfastness and sound strategic direction in its journey of self-renewal amidst a changing landscape.
"The award is not only a source of pride but also a motivation for us to strengthen our operational foundation and boost innovation, aiming to deliver practical and lasting value to customers and the community," the representative added.
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FE Credit representative receives the "Asia's outstanding enterprise" award at APEA 2026. *Photo: APEA 2026*
Established in 2010 as the consumer finance division of VPBank, FE Credit now serves over 17,4 million customers through a network of more than 13,400 service introduction points and thousands of partners nationwide. In recent years, the company shifted its focus from scale expansion to growth integrated with governance discipline, risk control, and customer protection. Aligning with this direction, FE Credit revised its brand commitment from "Easy - Fast" to "Easy - Fast - Reliable".
The company's transformation strategy focuses on ba pillars: First, enhancing asset portfolio quality and strengthening risk control to ensure financial security. Second, developing a business model based on a digital ecosystem, applying technology to improve financial experiences. Third, fostering a customer-centric culture, considering reliability as a core operating principle.
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Customers use FE Credit's services. *Photo: FE Credit*
In 2025, FE Credit reported 611 billion VND in pre-tax profit, marking its thu hai consecutive profitable year. In may 2026, Moody's upgraded the company's corporate family rating (CFR) to Ba3, with a stable outlook for the thu hai consecutive year, and also raised its standalone assessment to B2. The unit also achieved Payment Card Industry Data Security Standard (PCI DSS) 4.0 Level 1 international security standard and maintained its position in the top 5 reputable consumer finance companies for ba consecutive years, from 2024 to 2026.
In digital transformation, FE Credit developed the FE ONLINE 2.0 multi-functional financial platform, while applying artificial intelligence (AI) and Big Data to its operations. Beyond business activities, the company integrates environmental, social, and governance (ESG) standards into its development strategy, implementing social responsibility programs. The company's community sponsorship budget reached approximately 1,4 billion VND in 2024.
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FE Credit's community activities. *Photo: FE Credit*
For the next stage, FE Credit identifies digitalization and a customer-centric approach as continued strategic priorities. The company intensifies technology investment, develops digital services, and diversifies experiences to reach younger customer segments, including Gen Z and Millennials.
The unit also enhances financial inclusion, expanding access to mainstream financial services for underbanked customers who have limited opportunities to access traditional bank capital. According to FE Credit, providing financial products to diverse customer groups aims to support access to safe, transparent capital and contribute to the development of Vietnam's consumer economy.
(Source: FE Credit)
