The product applies an automatic 5% increase in the sum assured annually, from the second year to the 20th year, without requiring health reassessment or basic premium adjustments. The total protection benefit can reach 400% of the sum assured, including permanent total disability benefits and income support from the 20th year.

Participants also receive periodic bonuses in the 10th, 15th, and 20th years, equivalent to 50%, 75%, and 100% of the risk premium, respectively, to encourage long-term contract maintenance.

"FWD Enhanced Protection" combines protection and investment, helping customers enjoy high protection benefits while still providing sustainable accumulation value. Photo: FWD

"FWD Enhanced Protection" combines protection and investment, helping customers enjoy high protection benefits while still providing sustainable accumulation value. Photo: FWD

FWD Enhanced Protection allows customers to proactively establish financial plans, flexibly choose the sum assured and premium levels suitable to their individual capabilities, while balancing protection and investment factors. The product is geared towards the need for long-term protection accompanied by sustainable accumulation potential.

Simultaneously, FWD also upgraded its contract suite and mobile app, enabling customers to easily interact and personalize their experience according to individual needs.

According to Phuong Tien Minh, CEO of FWD Vietnam, with the new product, customers' insurance benefits are enhanced each year without needing to adjust their personal and family financial plans.

"This demonstrates FWD's commitment to listening to and understanding the unique needs of each customer, while constantly personalizing products and enhancing the service experience," he said.

The launch of this new product and service improvements are the next steps in FWD's strategy to "redefine" the role of life insurance—not just as financial protection but also as an inspiration for a positive and proactive lifestyle for users.

Minh Ngoc