FWD's new insurance policies are designed for user-friendliness and clarity, aiming to improve customer experience from the moment they access information. The cover page features a modern design incorporating the "play button" icon, a familiar image from FWD's communication campaigns, along with a greeting from the CEO, demonstrating a commitment to long-term customer support.

The layout has been reorganized with a clear document list, and the "Important Notes" section has been moved to the beginning to help users easily track important content. Information about benefits, terms, and insurance certificates is presented concisely and transparently. Every detail in the policy has been carefully considered to ensure accessibility, easy lookup, and a comfortable, approachable feel for customers.

FWD's new insurance policy is designed to be customer-friendly. Photo: FWD

FWD's new insurance policy is designed to be customer-friendly. Photo: FWD

Along with the policy revamp, FWD's mobile app has also been upgraded with an intuitive, minimalist interface. This allows users to monitor policies, check payment history, and conduct insurance transactions directly on their phones anytime, anywhere. The integration of a customizable profile picture feature enhances personalization, creating a closer connection during use.

As customers increasingly expect transparency, convenience, and personalization, the simultaneous improvement of both policies and the mobile app is seen as a consistent step in FWD's customer-centric strategy. The company aims to change consumer perceptions of insurance from a burden or obligation to a practical and inspiring part of each individual's unique life journey.

Minh Ngoc