Generali Vietnam received two awards at the Insurance Asia Awards 2025 ceremony held in Singapore on 8/7: International Life Insurer of the Year and Claims Initiative of the Year. The awards were presented by Insurance Asia magazine.

The Insurance Asia Awards are a prestigious recognition of the best insurance companies in the Asia-Pacific region. The awards acknowledge outstanding achievements in growth, innovation, service quality, and contributions to raising industry standards in each country.

A company representative stated that the awards demonstrate the company's efforts in fulfilling its commitment to being a "Lifetime Partner" to its customers. Despite the challenges in the Vietnamese life insurance market over the past year, Generali achieved double-digit growth by adhering to a sustainable development strategy, focusing on customers, and promoting transparency in insurance operations.

Generali Vietnam representatives at the Insurance Asia Awards 2025 ceremony. Photo: Generali

Generali Vietnam representatives at the Insurance Asia Awards 2025 ceremony. Photo: Generali

The company quickly adapted to new market regulations by launching products such as Vita - Diem Tua Ngay Mai and Vita - An Vui Nhu Y. These products provide customers with access to comprehensive and affordable protection solutions that meet their increasingly diverse needs.

In addition, the company continuously promotes digital transformation across its entire system to optimize the customer experience and improve operational efficiency. Its diverse digital ecosystem, including GenVita, Genova, and Chatbot Nhu Y, has been strategically invested in and continuously improved. This ecosystem allows nearly 80% of transactions to be conducted entirely online, increasing the percentage of customers with accounts who interact at least once a year to 75%.

Thanks to these platforms, customers can easily manage their contracts, conduct transactions, submit claims, look up information, and learn about insurance with just a few simple steps. These technological innovations have increased convenience and transparency, contributing to higher customer satisfaction and loyalty, reflected in the continuous improvement of the Net Promoter Score (NPS).

At the event, Nguyen Phuong Anh, CEO of Generali Vietnam, said that being honored at the Insurance Asia Awards recognizes the dedication and tireless efforts of the entire Generali team. "We will continue to develop sustainably, improve service quality, and contribute to building a transparent and modern insurance market for the long-term benefit of our customers and the community," Ms. Phuong Anh said.

Nguyen Phuong Anh, CEO of Generali Vietnam. Photo: Generali

Nguyen Phuong Anh, CEO of Generali Vietnam. Photo: Generali

In the "Claims Initiative" category, Generali was recognized for its comprehensive redesign and digitization of the claims process, a critical touchpoint in affirming its commitment to customers. The company is promoting automation projects, alongside its service and a network of nearly 500 medical facilities nationwide. Approximately 90% of claims are received and processed entirely online via GenVita.

The new process allows customers to submit claims in an average of two minutes, receive a response within 30 minutes, and receive payment within 48 hours of approval. Generali also implemented a T-NPS survey mechanism to continuously listen to and improve its services, using consistent and accessible language across multiple channels.

A company representative said that through this mechanism, most customers have expressed satisfaction with their claims experience.

According to Vo Xuan Hung, Deputy CEO of Insurance Operations at Generali Vietnam, claims settlement is not just a business process but also a way for the company to demonstrate its "Lifetime Partner" commitment to customers.

Generali Vietnam is a member of the Generali Group, one of the world's leading insurance and asset management groups from Italy. After more than 194 years of development, the group now operates in over 50 countries, serving more than 70 million customers with over 87,000 employees.

Established in Vietnam in 2011, with the motto "Simple, Effective, Customer-centric," Generali has quickly risen to a leading position in the market, thanks to its customer-centric strategy and strong investment in the digital experience. With a network of over 100 general agents and customer service centers, the company currently serves nearly 500,000 customers nationwide.

Generali Vietnam has also received many prestigious awards, including the "Golden Dragon Award" for 9 consecutive years, "Top 100 Best Places to Work in Vietnam" (2021-2024), along with awards for human resources initiatives, brand communication, and community responsibility.

(Source: Generali Vietnam)