Super Hi International, the operator of Haidilao hot pot restaurants in overseas markets, recently submitted its semi-annual financial report to the US Securities and Exchange Commission (SEC). The company recorded 43.6 million USD in revenue in Vietnam during the first half of the year, equivalent to 1.148 trillion VND, a 1.6% increase compared to the same period in 2024.

This means Haidilao earns an average of over 6 billion VND per day in the country of over 100 million people. Vietnam is also among the 4 major markets contributing over 10% of sales for this hot pot chain, along with Singapore, the US, and Malaysia.

Haidilao, a hot pot chain from China, entered the Vietnamese market in 2019, opening its first restaurant in the Bitexco Tower in Ho Chi Minh City. The chain now has 16 restaurants in Vietnam: 5 in Hanoi, 10 in Ho Chi Minh City, and 1 in Nha Trang.

Haidilao was founded in 1994 by Zhang Yong and several of his friends. Starting as a restaurant in a small town in Sichuan Province, China, the hot pot chain is now one of the most famous Chinese restaurant brands in the world.

According to the report submitted to the SEC, in the first 6 months of the year, Haidilao recorded 396.7 million USD in revenue (equivalent to nearly 10.4 trillion VND) in overseas markets, a 7% increase compared to the same period last year. The table turnover rate is approximately 3.9 times per day, reflecting sustained dining demand in international markets.

Excluding its home market of China, the company opened 8 new restaurants and closed 4 underperforming locations in the first half of this year. This brings the chain to a total of 126 branches as of the end of June, primarily located in Southeast Asia, East Asia, and North America.

After deducting expenses, Super Hi International's pre-tax profit was over 34.7 million USD (approximately 900 billion VND), 43 times higher than the same period last year. Net profit reached 28.3 million USD (nearly 750 billion VND), compared to a loss in the same period last year.

Super Hi International explained that the increase in profit was mainly due to favorable exchange rates during the reporting period. The revaluation of items in USD brought the company approximately 23.8 million USD (about 618 billion VND) in unrealized exchange rate gains, while the same period last year saw a negative 19.5 million USD (equivalent to 500 billion VND).

Trong Hieu