A signing ceremony held in Hanoi on 12/8 marked a new step in Hanwha Life Vietnam's strategy to expand its bancassurance distribution channel. Through this comprehensive partnership, Hanwha Life Vietnam and ABBank share a vision for sustainable development and a customer-centric approach.
Leveraging Hanwha Life Vietnam's expertise in life insurance and ABBank's financial and banking ecosystem, the two parties will offer solutions tailored to customers' different life stages. These solutions range from health protection and financial accumulation to long-term goal planning. Customers will also benefit from seamlessly integrated banking and insurance services throughout their journey.
Under the cooperation framework, ABBank will distribute Hanwha Life Vietnam's products, including Dong Hanh Vung Buoc, Dong Hanh Song Thoa Chat, and Bao An Tron Doi. Customers can explore these insurance solutions alongside their existing banking products, enabling them to choose options that suit their personal and family needs.
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Representatives of both parties sign the cooperation agreement. Photo: Hanwha Life |
Adding insurance products also helps ABBank broaden its offerings. In addition to financial management and accumulation solutions, customers can consider options to protect themselves and their families from future risks, thereby building a more secure financial foundation.
Beyond distribution, both parties plan to explore cooperation opportunities in financial investment, digital transformation, and technology applications. The two entities aim to improve service processes, enhance connectivity between banking and insurance services, and increase operational efficiency.
Dao Duy Ninh, Deputy General Director of Strategy and Distribution Channels at Hanwha Life Vietnam, noted the growing diversity of customer financial needs. Users are not only interested in individual products but also require solutions that meet multiple goals at different life stages.
"Through this partnership, Hanwha Life Vietnam and ABBank will combine their strengths to provide appropriate financial and protection solutions, while improving the customer experience throughout their journey", Ninh said.
According to Dan Ngoc Anh, Director of ABBank's Individual Customer Division, the cooperation with Hanwha Life helps the bank complete its product ecosystem, expanding choices for customers to actively manage and plan their finances.
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Leadership of Hanwha Life Vietnam and ABBank at the signing ceremony. Photo: Hanwha Life |
To implement the agreement, both companies will organize training programs for their sales teams focusing on products, consulting skills, and financial planning. This activity aims to ensure staff provide complete information, accurately identify needs, and help customers select suitable solutions.
The two parties also plan joint communication efforts, implement customer care programs, and standardize service processes. Transparency of information, convenient product access, and quality consulting are priority areas.
For Hanwha Life Vietnam, the agreement with ABBank is part of its strategy to diversify distribution channels and expand its network of financial partners. This creates more opportunities to bring life insurance solutions closer to the public. The company continues to spread its mission of "Protecting Together, Delivering Peace of Mind" to millions of Vietnamese families.
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Employees advise customers on insurance products. Photo: Hanwha Life |
Hanwha Life Vietnam has operated in the Vietnamese market since 2008. In 2026, Vietnam Report again ranked the company in the Top 10 Reputable Life Insurance Companies, marking its 10th consecutive year on the list since 2017.
The company has also been honored for six consecutive years, from 2020-2025, in the Top 500 Largest Enterprises in Vietnam and Top 500 Best Profit Enterprises in Vietnam, as announced by Vietnam Report. A representative from Hanwha Life Vietnam stated that the company will continue to invest in products, distribution channels, and service quality to enhance the customer experience at all touchpoints.
Hoang Dan
