The new feature offers daily returns while allowing flexible spending, with two versions for individuals and business households/enterprises. The product provides a flexible and proactive financial solution, helping to optimize returns from idle funds.

The high-yield account helps businesses optimize idle cash flow. Photo: VIB

The high-yield account meets the safe accumulation and investment needs of individual users and acts as an operational assistant for business households and enterprises during periods of cash flow easing, pending payments, or the need for contingency funds. A VIB representative stated that from small savings to operating capital of hundreds of millions of VND per month, the high-yield account is reshaping how Vietnamese people view and use bank accounts – not just as a place to deposit money, but as a platform for money to work every day.

"This is a testament to the sustainable development strategy we pursue, placing customer experience and benefits at the heart of everything we do," the representative said.

From the initial product serving individuals, VIB has expanded the high-yield account to business households and enterprises, entities often facing short-term cash flow gaps and the need to optimize working capital. With competitive interest rates, flexible withdrawal capabilities, and no impact on accumulated interest, this product is becoming an effective capital management tool, helping businesses balance profitability and liquidity.

The account offers an annual interest rate of up to 4.5% and is directly integrated into VIB's digital platforms such as VIB Business (for SMEs and business households) and Internet Banking for corporate clients (for large enterprises). The high-yield account is also part of VIB's suite of financial solutions for businesses.

This suite of solutions includes: the VIB Business Card with interest-free periods of up to 58 days; unsecured loan packages of up to one billion VND; and working capital loan packages of up to 150 billion VND with interest rates from 6.7% per year. In addition, businesses are supported by a digital ecosystem including SoftPOS, QR Merchant, Voice Alert, e-invoices, and a B2B payment system.

VIB helps Vietnamese business households and enterprises enhance financial management capabilities. Photo: VIB

According to the bank representative, with an approach focused on integrating a comprehensive suite of solutions, VIB is gradually helping Vietnamese business households and enterprises enhance their financial management capabilities in the digital age.

A small to medium-sized logistics company in Hanoi shared that they often have to maintain funds to deposit for international shipping orders when needed. Previously, this money remained idle in their payment account, generating no returns. Since switching to the high-yield account, the business has found that these reserves can also generate daily profits without affecting workflow, helping to save operating costs without changing accounting processes.

A food business household in Can Tho previously kept daily revenue idle in their account. However, the shop owner has switched to maintaining a balance in the high-yield account, with an amount ranging from 100 to 300 million VND. As a result, each month the owner receives several hundred thousand VND in interest, which can be used to cover electricity, water, or delivery costs.

"It's not a huge amount, but I really like it because I don't have to do anything extra. Every bit of idle money now has added value," the business owner said.

Since its launch, the high-yield account has attracted many individual users. The product generates daily returns with interest rates from 2.5% to 4.3% per year, with no transaction limits. This allows users to maximize their idle cash flow while still having the flexibility to spend and transfer funds when needed.

On the first day alone, the account recorded nearly 10,000 activations. After 10 days, the number surpassed 50,000 accounts and reached nearly 100,000 on 17/5 alone – three months after its launch. With this result, VIB was recognized by the Vietnam Record Organization as the "Bank with the highest number of newly activated interest-bearing accounts in a single day in Vietnam".

Ngoc Mai, a 32-year-old office worker in Da Nang, said that she previously only used a payment account for spending but has seen a change since using the high-yield account. "The money is still there, but every day there's a small additional accumulation. Everything is transparent and clearly displayed on the MyVIB app," Ngoc Mai said.

Along with daily returns, VIB also offers numerous incentives for individual users. Among them, the "Billion VND Deal" program promotes the habit of actively using interest-bearing accounts. After two months, the program has awarded 78 customers with iPhone 16 Pro Max phones and numerous cash prizes. The unlimited prize pool has also approached the three billion VND mark, increasing with every 5,000 newly activated accounts. The grand prize of one billion VND is still awaiting its owner. The program is expected to conclude on 20/7.

The "Billion VND Deal" program. Photo: VIB

Tran Thanh Bao Nguyen, a customer at VIB Tran Nhan Ton, expressed surprise at winning an iPhone. Mr. Nguyen found this a practical reward and has recommended the high-yield account to family and friends so their idle money can earn returns and have a chance to receive gifts.

At VIB Cong Hoa, Bach Trong Hoang also won an iPhone from the "Billion VND Deal." According to Mr. Hoang, this was a significant reward and also a result of a sound financial decision.

Le Thanh Tuan, a customer at VIB Ham Rong, won an iPhone 16 Pro Max after less than two weeks of using the account. "I've used many banks, but this high-yield account truly suits my needs for optimizing idle funds," Mr. Tuan said.

The bank representative stated that with four simultaneous promotions, the "Billion VND Deal" contributes to building a community of proactive and engaged financial users. The account not only helps users change their financial habits but also opens up a new approach where every bit of idle money can generate value.

The development strategy for the high-yield account aims to both expand the customer base and transaction market share, while also demonstrating VIB's social role in promoting comprehensive financial inclusion in Vietnam.

Hoang Dan

Individual customers can experience the high-yield account here.

Business households and SMEs can view it here, and large enterprises can view it here.