The collaboration, spanning 2026-2030, will focus on standardizing in-store processes, expanding the reach of financial solutions, and effectively leveraging their shared customer base. In the initial phase, Home Credit's financial solutions will be integrated across MWG's store network and digital platforms. Beyond traditional deferred payment options, customers will gain access to services such as: buy now - pay later, credit cards, cash loans, and other financial products.
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Home Credit and MWG signed a strategic partnership to jointly build a comprehensive financial ecosystem with a 2030 vision on 13/1. Photo: Home Credit |
Home Credit and MWG signed a strategic partnership to jointly build a comprehensive financial ecosystem with a 2030 vision on 13/1. Photo: Home Credit
This partnership centers on Dien May Xanh Investment Joint Stock Company, which owns the retail chains thegioididong.com, Dien May Xanh, Topzone, Avakids, and An Khang. Expanding the scope of these financial products is expected to better meet daily consumer needs, thereby completing the consumer-finance ecosystem for both companies.
Previously, a "one-click" process implemented by both parties since november has significantly reduced the average loan application time from 7 minutes to just 54 seconds. This efficiency, combined with home delivery services upon completion of deferred payment procedures, minimizes the waiting period from purchase decision to product receipt.
Throughout the deferred payment service period, customers can proactively manage their loans, monitor payment schedules, and plan personal finances using the Home Credit application. This approach empowers consumers with more effective financial control over the entire service lifecycle.
Over recent years, Home Credit and MWG have consistently focused on expanding financial solutions to support consumer shopping needs. These offerings include: 0% interest installment programs, the Home PayLater deferred payment account, and deferred payment terms extending up to 12 months.
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Mr. Doan Van Hieu Em, CEO of Dien May Xanh Investment Joint Stock Company. Photo: Home Credit |
Mr. Doan Van Hieu Em, CEO of Dien May Xanh Investment Joint Stock Company. Photo: Home Credit
According to MWG, the majority of customers who purchase items on installment plans at their retail systems currently utilize Home Credit's services. Speaking at the signing event, Mr. Doan Van Hieu Em, CEO of Dien May Xanh Investment Joint Stock Company, stated that this marks a milestone in the cooperation between the two entities, aiming to develop financial solutions integrated with retail operations on a technology platform.
"With our existing capabilities, we will collaborate to expand payment methods and financial support, helping consumers access goods suitable for their affordability", the Dien May Xanh CEO emphasized.
From 2023 to 2026, Home Credit's deferred payment sales through The Gioi Di Dong system reached over 45,000 billion VND. Building on this success, the two parties aim for a cooperative revenue target of 100,000 billion VND and plan to serve 12 million customers during the 2026-2030 period. In the long term, both companies are committed to developing financial products that are more closely aligned with consumer purchasing behavior and affordability.
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Mr. Fabien Sanchez, Business Director of Home Credit Vietnam at the event. Photo: Home Credit |
Mr. Fabien Sanchez, Business Director of Home Credit Vietnam at the event. Photo: Home Credit
Mr. Fabien Sanchez, Business Director of Home Credit Vietnam, stated that the partnership between the two companies extends beyond sales growth. It primarily focuses on addressing increasingly diverse consumer needs through simplified financial solutions and the application of technology.
"By 2030, we aim to develop a comprehensive consumer-financial ecosystem, enabling customers to access transparent financial solutions, shorten processing times, and ensure consistent implementation across all retail chains, from electronics to essential consumer goods", a Home Credit representative shared.
Home Credit has operated in Vietnam for over 17 years, serving more than 17 million customers, with a focus on technology-driven consumer financial solutions. Meanwhile, MWG is a major retail enterprise in Vietnam, owning and operating numerous store chains in technology, electronics, consumer retail, and healthcare sectors.
Minh Ngoc
