On 21/8, Hong Tra Tuoi Tho held its one-year anniversary celebration with the theme "One year of formation - A thousand thanks".
At the ceremony, Do Dong Nghi, Chairwoman of Van Nhat Thien Thanh Co., Ltd., the company that owns the Hong Tra Tuoi Tho brand, shared insights into the team's 365 days of effort. She emphasized the strength of belief and collaboration between the leadership and the staff of baristas and store managers. According to Nghi, despite intense market pressure, the brand's persistence helped it overcome initial difficulties and establish its position in the beverage service industry.
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Leaders of Hong Tra Tuoi Tho interact with representatives from the Taipei Economic and Cultural Office in Ho Chi Minh City and Taiwanese partners. Photo: Van Nhat Thien Thanh
The brand currently operates on a take-away model, focusing on traditional tea flavors. After one year in the market, Hong Tra Tuoi Tho has expanded its network to over 40 stores nationwide. Additionally, the system operates over 360 stores in Taiwan.
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Do Dong Nghi, Chairwoman of Van Nhat Thien Thanh Co., Ltd., speaks at the ceremony. Photo: Van Nhat Thien Thanh
During the ceremony, the brand donated 100 million dong to the Vietnam Fatherland Front Committee of Ho Chi Minh City and 30 million dong to Thien An Shelter. This activity reflects the company's commitment to supporting vulnerable communities and spreading positive values from its early days, aligning with its sustainable development goals.
On this occasion, the system also honored and rewarded customers participating in the "Connecting childhood - Spreading kindness" program. Organizers presented prizes such as a VinFast VF3 electric car, a MacBook, and an electric motorbike to lucky customers.
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Hong Tra Tuoi Tho donates to the Vietnam Fatherland Front Committee. Photo: Van Nhat Thien Thanh
The company also presented certificates of recognition to franchise partners and stores for their positive contributions. The event concluded with networking sessions between the company and international F&B partners.
"Our first year provides a foundation to continue our journey, preserve familiar flavors, and gradually establish our unique identity in Vietnam's tea market," a brand representative stated.
(Source: Van Nhat Thien Thanh)
