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Tuesday, 2/12/2025 | 15:31 GMT+7

Human resource engagement strategy at ROX Group

ROX Group promotes its human resource strategy through training, a proactive learning culture, and comprehensive benefits, fostering team cohesion for nearly three decades.

The company identifies people as the core of its long-term strategy. The group establishes clear systems for planning, personnel rotation, and career paths, while developing core competencies for each talent group. A learning environment becomes the dominant rhythm, encouraging each individual to maintain a progressive spirit and adapt to market changes.

From QIV/2024 to present, ROX Group has organized over 3,900 training courses with more than 12,000 participants, 40% of whom learned via e-learning. These programs, focusing on AI, data management, and digital transformation, help employees expand their knowledge and keep pace with new trends. The "Gen ROX" philosophy, comprising inherent integrity, proactive responsibility, and ultimate effectiveness, continues to be the foundation shaping the team's work style in all activities.

A training course at ROX Group. Photo: ROX

Alongside capability development, ROX Group refines its welfare policies to enhance long-term engagement. Employees benefit from ROX Care health insurance, paid birthday leave, flexible working arrangements, and regular teambuilding programs, which contribute to an improved work-life balance. This also helped the group advance in the top 100 Best Workplaces Vietnam 2025 and receive the "Happy Human Resources" certification.

For Le Ngoc Anh, five years at ROX Group has been a transformative journey from initial steps to confidently expressing herself. Internal programs like "Happy Lunch", holiday engagement activities, and opportunities to try roles as an MC, singer, or cultural ambassador have provided positive experiences, helping her discover more of her own abilities.

Ngoc Anh as an MC at an internal group event. Photo: ROX

Pham Le Hoang Nam, a passionate learner, finds joy in diverse training courses that keep pace with new market trends. He has been honored multiple times for his outstanding achievements in training courses.

"Learning is not just a duty but a privilege to develop every day. ROX Group gives me the space to experiment and grow in my own way," Hoang Nam shared.

Hoang Nam sharing his insights at the group's Agile Community event. Photo: ROX

Meanwhile, for Nguyen Quynh Vinh, the "ROX Share - Cung em toi truong" charity trips provide many meaningful experiences, fostering a spirit of compassion within the corporate culture.

Through a combination of structured training, humanistic values, and a comprehensive welfare system, ROX Group is gradually cultivating an inspiring work environment. The group continues to aim at building a place where every employee joins a shared development journey, spreading beneficial values and sustainable happiness to the community.

Quynh Vinh (in white shirt) during the ROX Share - Cung em toi truong journey in Lao Cai. Photo: ROX

After nearly three decades, ROX Group has become a common home for thousands of employees nationwide. The group also focuses on long-term resource development through clear planning programs, personnel rotation, and defined career paths, aiming to build a strong successor team.

Anh Vu

By VnExpress: https://vnexpress.net/chien-luoc-gan-ket-nhan-su-tai-rox-group-4988863.html
Tags: corporate culture human resources enterprise ROX Group

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