The Hanoi boutique is a collaboration between IWC and S&S Group. The showroom embodies two of the brand's core values: technical excellence and sophisticated design in the heart of the vibrant capital.
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IWC Schaffhausen’s first boutique in Vietnam. Photo: S&S Group |
IWC Schaffhausen’s first boutique in Vietnam. Photo: S&S Group
Florian Gutsmiedl, managing director of IWC Schaffhausen Southeast Asia, shared that Hanoi is a dynamic capital rich in cultural identity. The boutique's opening marks a significant step in bringing the world of IWC closer to Vietnamese customers.
Nguyen Phuoc Hanh, watch division director of S&S Group, noted the partnership between IWC Schaffhausen and S&S Group is based on a shared vision of quality, craftsmanship, and timeless elegance.
"We will create a space that accurately reflects the spirit of IWC, providing a complete experience for watch enthusiasts in Vietnam, a tribute to the heritage, innovation, and enduring appeal of haute horlogerie," she added.
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The exterior of the IWC Schaffhausen boutique within the Sofitel Legend Metropole Hanoi. Photo: S&S Group |
The exterior of the IWC Schaffhausen boutique within the Sofitel Legend Metropole Hanoi. Photo: S&S Group
The boutique's design draws inspiration from the classic beauty of the Metropole Hotel, combined with IWC's signature black and white color palette. This creates a blend of Hanoi's urban spirit and the brand's distinctive design language, while also showcasing the combination of functionality and luxury inherent in Swiss watches.
Every corner of the boutique is meticulously arranged, reflecting IWC's long-standing philosophy of hospitality and storytelling. From the architecture to the product displays, every detail aims to recreate the private space of a watch collector.
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Product display area at IWC Schaffhausen. Photo: S&S Group |
Product display area at IWC Schaffhausen. Photo: S&S Group
Customers can explore IWC's iconic collections: the aviation-inspired Pilot’s Watches, the nautical-themed Portugieser, the elegant Portofino, and the modern Ingenieur. From precise automatic movements to complex functions like the perpetual calendar, each timepiece reflects IWC's craftsmanship.
The Hanoi boutique also serves as a discovery space where collectors, watch enthusiasts, and newcomers can learn about the brand's heritage, intricate craftsmanship, and the spirit of innovation within each timepiece.
Founded in 1868, IWC Schaffhausen is a leading luxury watch brand known for its sophisticated technical innovations and exclusive designs. With a focus on technology and innovation, the brand has created durable, precise, and aesthetically pleasing timepieces.
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Customers can fully explore IWC’s iconic collections in Vietnam. Photo: S&S Group |
Customers can fully explore IWC’s iconic collections in Vietnam. Photo: S&S Group
As a socially responsible enterprise, IWC is committed to sustainable development and supports global organizations in the field of child and youth care and education, while also partnering with non-profit organizations dedicated to environmental protection.
S&S Group is a diversified corporation operating in real estate, automobiles, art, and fashion. The company is the exclusive importer, distributor, and representative for many of the world's leading luxury brands. With a focus on providing exceptional experiences, S&S Group constantly pushes the boundaries of the luxury industry, accompanying customers on their journey to discover an elegant lifestyle.
Nhat Le
IWC Schaffhausen - Hanoi Boutique
Sofitel Legend Metropole Hanoi, 15 Ngo Quyen, Trang Tien, Hanoi
Hotline: +84 944 46 5555
Opening hours: 10h - 19h from monday to sunday
