Jingdong (JD.com), China's largest retailer by revenue, announced the rollout of JoyExpress, a specialized express delivery service in Europe. JoyExpress is an integral part of Jingdong Logistics, the group's technology-driven provider of logistics and supply chain solutions.

JoyExpress will support Joybuy, JD.com's new online retail segment in Europe, which is currently in a trial phase before its official launch in March 2026. The service offers same-day and next-day delivery in major cities, leveraging advanced logistics infrastructure. The dedicated JoyExpress team, based in the UK, Germany, Netherlands, and France, ensures swift, efficient, and reliable distribution of genuine products. JoyExpress will also introduce integrated delivery and installation services for large home appliances in key urban areas.

JoyExpress will support Joybuy, JD.com's new online retail segment in Europe. Photo: Jingdong

Delivery teams operate with branded uniforms and vehicles, underscoring a commitment to professionalism and customer focus. The fleet, comprising trucks, vans, and electric bicycles, operates from over 60 warehouses and transit hubs across Europe. This network will continue to expand as Joybuy rolls out in more cities.

JoyExpress is built on an integrated service platform that includes warehousing, transportation, bulky item logistics, cold chain, and end-to-end supply chain management solutions. Leveraging smart warehouse systems, automation technology, and data-driven operations, the service aims to enhance speed, reliability, and sustainability for both businesses and consumers.

"JoyExpress offers Europe a new logistics and delivery option," said Axel Eggenwirth, senior director of last mile Europe at Jingdong Logistics. He emphasized the company's expectation to introduce leading technology and operational capabilities to the French, German, Dutch, and British markets, while also strengthening supply chain logistics in sectors such as electronics, home appliances, fast-moving consumer goods, and food.

According to a company representative, Joybuy customers will be served by international-standard fulfillment teams, contributing to a seamless, reliable, and convenient shopping experience. The service aims for "speed at every stage, joy in every package."

Initially, JoyExpress will focus on serving Joybuy; in the future, it plans to expand its delivery services to business partners.

JoyLogistics and JoyExpress are brands under the Jingdong Logistics group. Photo: Jingdong

JD.com, also known as Jingdong, is a technology and service provider based on supply chain expertise. The company's retail infrastructure enables consumers to shop anytime, anywhere. JD.com has opened its technology platform and infrastructure to partners, brands, and other industries to boost productivity and innovation.

JD.com's business operations span retail, technology, logistics, healthcare, industrial, real estate development, and international business. The company is ranked 44th on the Fortune Global 500 list, has been listed on Nasdaq since 2014, and the Hong Kong Stock Exchange since 2020, with a mission to enhance quality of life through technology.

Jingdong Logistics, a subsidiary of JD.com, is a leading provider of technology-driven supply chain solutions and logistics services. Through its international brands, JoyLogistics and JoyExpress, the company offers integrated services including warehousing, transportation, last-mile delivery, bulky item logistics, cold chain, cross-border logistics, and end-to-end supply chain management.

Joybuy is JD.com's European online retail platform, providing genuine, high-quality products delivered directly from its own warehouse system to customers via a fast and reliable network. Joybuy is currently in a trial phase and is expected to launch in 2026 in the UK, Netherlands, Germany, France, Belgium, and Luxembourg.

Hai My (Source: Jingdong Corporate)