Many vietnamese families often include individuals simultaneously caring for young children and supporting elderly parents. This group is commonly known as the "sandwich generation," carrying dual family responsibilities.

Experts note that with rising living costs and expectations for better care across two generations, many families experience fragmented finances. They allocate income to immediate needs, lacking emergency funds and long-term plans for education or retirement. Unexpected events, such as a parent's illness, temporary income loss, or sudden medical expenses, can quickly strain family finances.

Three-generation family. Photo: Sun Life

Without clear planning, the "sandwich generation" faces three main challenges. first, prolonged stress arises from constantly feeling the need to choose between the needs of children and parents. second, financial erosion is a risk due to focusing only on short-term solutions, without robust, long-term protection. third, long-term goals like university tuition for children or personal retirement funds can be indefinitely delayed. These factors highlight the need for tiered financial planning that addresses current responsibilities while safeguarding the future.

According to a Sun Life Vietnam expert, life insurance today is more than just protection against unforeseen events; it is a long-term financial solution. It helps families, particularly the "sandwich generation," actively allocate risk and maintain stability amid unpredictable changes. For these customers, dividing financial plans into distinct layers reduces pressure and prevents overwhelming financial burdens at any given time.

For the short-term layer, a family's top priority is the health and care of its members. The "Sun - Vi nha minh" (Sun - For My Family) solution includes "Song chat 2.0" as an additional health insurance package. This covers inpatient and outpatient treatment costs for common childhood illnesses. Additionally, it supports inpatient treatment costs up to 3 billion vietnamese dong, especially for serious conditions like cancer, stroke, or heart attack, without daily or per-treatment limit. A notable feature of "Song chat 2.0" is the ability to share unused limits among family members, creating a communal health fund. This fosters proactive and stable family healthcare support.

"Sun - Vi nha minh" product. Photo: Sun Life

For the mid-term layer, many families choose to establish dedicated education funds for their children. This reduces financial pressure as children reach important milestones like primary school, secondary school, and university. The long-term layer focuses on protecting the breadwinner, a key element in maintaining the stability of the entire family's financial system. The "Sun - Vi nha minh" solution serves as the core foundation for this package, protecting the breadwinner against major risks while safely accumulating for the future.

A Sun Life representative stated that long-term protection and the mechanism for increasing coverage at contract milestones reflect the reality that a breadwinner's financial responsibilities grow as the family expands, children get older, or new financial obligations arise. To broaden and enhance protection, customers can consider combining other products: "Song chat 2.0" for actual medical expenses, "Song an 2.0" for comprehensive accident insurance, or "Song vung" for protection across all stages of critical illness.

Sun Life also partners with ACB to offer practical support tools, helping customers maintain their protection plans more conveniently and consistently. ACB serves as a partner providing payment infrastructure and cash flow management, enabling customers to easily sustain long-term financial solutions. When purchasing insurance, customers can pay fees through ACB's digital ecosystem, including internet banking, mobile banking, or the ACB One application. Specifically, opting for automatic payment via an ACB credit card allows costs to be divided monthly, reducing financial pressure from large expenses and fitting the busy lifestyle of the "sandwich generation."

Beyond convenience, the bank offers quarterly promotions, helping customers optimize cash flow while participating in insurance. The consultation team is trained according to legal regulations, prioritizing customer benefits and collaborating with Sun Life on all contract-related support. Customer information is secured to high standards, ensuring peace of mind throughout the journey.

Sun Life experts advise families to proactively seek advice and build personalized plans rather than addressing risks when it is too late. With early preparation, each family can feel more secure against life's uncertainties and maintain a good quality of life for all three generations.

Hoang Dan

To receive detailed product benefit consultations from Sun Life Vietnam and current promotional programs, readers should contact their nearest ACB branch.