XPO Logistics will manage all multi-channel logistics services for Joseph Joseph, including warehousing, pre-retail processing, and distribution. This decision comes as Joseph Joseph enters a new phase in its logistics strategy, expanding its operations in the UK and internationally across direct-to-consumer (D2C), business-to-business (B2B), traditional retail, and e-commerce channels.

Sacha Vaughan, Joseph Joseph's supply chain director, said the transition to XPO's Rugby hub has been smooth, providing the flexibility and real-time tracking the company needs. "Our customers haven't experienced any service interruptions, which is the hallmark of an effective logistics solution," he said.

Inside the Joseph Joseph warehouse. Photo: Joseph Joseph

Inside the Joseph Joseph warehouse. Photo: Joseph Joseph

Dan Myers, managing director, UK and Ireland, XPO Logistics, said: "Joseph Joseph is a globally recognized brand built on innovation, quality, and customer focus. These shared values make this partnership a natural fit. Together, we're developing a robust, seamless order fulfillment platform across all channels while supporting long-term growth."

This partnership is expected to enhance Joseph Joseph's logistics capabilities, ensuring operational flexibility and maintaining a consistent customer experience as the company continues to expand globally.

Founded in 2003 in London, Joseph Joseph is known for its innovative and practical kitchen designs. The brand is currently present in over 100 countries, with products widely distributed through retail, e-commerce, and direct channels.

XPO Logistics is a leading global logistics company operating in 34 countries with over 700 facilities. The company provides comprehensive supply chain services, from warehousing and long-haul transportation to last-mile delivery and digital logistics solutions.

Gia Han (Logistics Manager)