Jushun Trading's representative, speaking at the 26/4 opening event, highlighted the importance of the showroom. This space allows customers to directly experience stair lifts, addressing a common challenge for high-value equipment that requires custom installation in homes.

The showroom features a real-world experience model, simulating common urban staircase designs. Visitors can observe and test the equipment in various scenarios, receiving advice on installation plans tailored to their home's structure. This makes the selection process intuitive and convenient.

Jushun Trading's stair lifts are ergonomically designed for comfort, suitable for the elderly or individuals with limited mobility. Each product is customized for specific staircases, including complex curved designs. A comprehensive safety system includes obstacle sensors, a safety belt, an emergency stop, and a backup battery for continuous operation. The lifts also feature remote control, multilingual voice assistance, and a compact design, enhancing home convenience and aesthetics.

Operating in a nascent market, Jushun Trading focuses on customer experience and technical services. The Hung Yen showroom allows potential buyers to directly observe and test the equipment before deciding.

Mr. Chen Sheng-Lung, general director of Jushun Trading Vietnam Co., Ltd., speaks at the launch ceremony. *Photo: Jushun Trading*

Chen Sheng-Lung, the company's general director, emphasized the crucial role of direct experience for highly personalized products. "Customers need to see and try directly to understand how the equipment works and if it fits their living space," he stated. The company's long-term goal is to eliminate stairs as a barrier in Vietnamese family homes.

Jushun Trading also invests in technical capabilities, from training installation teams to building a spare parts system, ensuring stable operation. Technologies such as 3D laser measurement are used to design rails tailored to each staircase structure, improving installation accuracy. Integrated safety sensor systems automatically stop the device upon detecting obstacles.

Customers experience the stair lift. *Photo: Jushun Trading*

A company representative noted that in the initial phase, service and practical implementation capabilities are crucial for competitiveness, rather than solely focusing on price. Long-term projections indicate significant growth potential for mobility assistance solutions, driven by increasing demand for in-home care.

According to the Ministry of Health, Vietnam has one of Asia's fastest aging populations, with the transition from an aging to an aged society occurring within 17-20 years. This demographic shift increases the demand for in-home elderly care, particularly in urban areas. Mobility assistance solutions like stair lifts are therefore a suitable option.

Doctor, Architect, Senior Researcher Nguyen Tat Thang from the National Institute of Architecture (Ministry of Construction), observed a substantial demand for in-home mobility solutions in Vietnam. He explained that many families lack sufficient space for elevators, and some elderly individuals, despite their financial means, move from private homes to apartments for convenience. Therefore, solutions enabling them to remain in their familiar living spaces are essential.

In developed markets like Taiwan (China), Japan, and Europe, stair lifts are common household fixtures. However, they remain uncommon in Vietnam. Industry businesses report that the primary challenge is not technological, but rather shifting consumer habits and perceptions. Unlike typical home appliances, stair lifts are high-value products requiring custom installation and long-term maintenance.

(Source: Jushun Trading)