The bank received four awards: the Katana Award for excellent card spending growth in 2025, and three Sakura Awards for leading in accumulated cards, premium card issuance, and credit card issuance in 2025.

A representative stated that these results affirm LPBank's achievements in international card services and highlight the effectiveness of its retail banking and digital payment strategy. Last year, the bank saw a 118% increase in new card issuance and a 60% rise in transaction volume compared to the previous period. Beyond expanding its customer base, LPBank also noted growing user engagement with its payment ecosystem.

LPBank representative (center) receives four awards from JCB. *Photo: LPBank*

Specifically, the LPBank JCB Ultimate international credit card achieved notable results in the premium customer segment. Its issuance volume increased five times compared to 2024, contributing approximately 22% of the total transaction volume for LPBank JCB credit cards in 2025. This outcome indicates a rising demand for financial and payment solutions among high-spending customer groups.

Aligned with its retail banking development strategy, LPBank is gradually shifting from a growth model based on scale to one driven by value and customer loyalty. Credit cards remain one of the most vital solutions for attracting and retaining customers, serving as a decisive factor in the success of a modern retail banking strategy. Building on this, the bank focuses on developing a comprehensive digital financial ecosystem, enhancing user experience, and increasing the frequency of service usage in daily life.

The bank received four card awards from JCB. *Photo: LPBank*

According to Dang Cong Hoan, Deputy General Director and Head of Retail Banking, in the new phase of the financial market, growth is no longer solely measured by customer numbers or card issuance volume. Instead, it is defined by the extent of the bank's presence in daily financial life and its ability to foster long-term customer loyalty. LPBank is concentrating on building a payment ecosystem that is digitized, personalized, and deeply integrated into daily spending needs. These awards from JCB acknowledge LPBank's sustainable development direction within its retail banking strategy.

Furthermore, LPBank is advancing the application of data and digital technology in developing card products, personalizing offers, and optimizing the payment experience for each customer segment. The bank consistently implements promotional programs across essential sectors such as online shopping, dining, travel, and supermarkets to enhance the payment experience and encourage card usage. Regular monthly and quarterly internal incentive programs also contribute to fostering business momentum throughout the entire system.

These achievements are closely linked to the ongoing cooperation between LPBank and JCB in product development, expanding the network of offers, and improving service quality. Through this collaboration, many modern payment solutions have been implemented, contributing to the promotion of digital payment trends and enhancing the transaction experience for customers in Vietnam.

According to LPBank, continuous recognition from international organizations demonstrates its product development capabilities, providing a foundation for the bank to further invest in technology, data, and service quality. With a customer-centric approach, the bank plans to continue building a modern digital financial ecosystem, constantly enhancing the user experience and meeting the increasingly diverse needs of its users.

Hoang Dan