Judydoll is a cosmetic brand from China, part of the Joy Group, launched in 2017. The brand is known for its makeup products such as: cushion, lipstick, mascara, and eyeshadow, featuring modern designs and accessible prices.

A Judydoll representative accepts an award at the "Health, Wellness & Beauty Awards 2025". *Photo: Judydoll*.

In over 9 years of operation, Judydoll has received many awards in the beauty sector, including the "Health, Wellness & Beauty Awards 2025", an annual award from the Watsons retail chain system. The brand won in two categories: "Rising Star Award" (Beauty) and "Most Successful Exclusive Launch Award". The brand's mascara line also received the "charming eyes" award at InStyle Best Beauty Buys 2025, an annual award from InStyle magazine.

Additionally, Judydoll was honored at the "Pinchuang Awards", a prestigious award in China's marketing and consumer industry, and was included in the consumer-voted Blooming Brands list. According to the brand, these awards acknowledge its investment in research and product innovation to meet the increasingly diverse needs of users.

Fresh Matte Cushion – a liquid foundation aimed at individuals with oily and acne-prone skin. *Photo: Judydoll*.

Beyond the awards, Judydoll has made its mark by continuously improving products to suit users. Launched in Vietnam in 2023, the brand has gradually expanded its product portfolio, focusing on makeup lines for daily use. With each upgrade, Judydoll not only focuses on design but also enhances texture, adherence, and user experience.

In 2025, Judydoll introduced the Fresh Matte Cushion, a liquid foundation designed for individuals with oily and acne-prone skin. The product features a smooth matte texture, high coverage, helps blur pores and imperfections, and includes skincare ingredients along with SPF50 PA+++ sun protection.

Continuing its innovation strategy, the brand launched the Long Wearing Cushion 2.0 (Long-lasting Tea Cushion) in the first half of 2026. Compared to the previous version, the product has an upgraded, lighter texture, using ultra-fine powder to help the foundation blend naturally with the skin and reduce a thick or cakey appearance when applied in multiple layers.

According to Judydoll, the new version also enhances moisturizing ingredients, improves setting power and antioxidant properties, helping makeup last longer, reducing smudging and transfer when wearing masks, and maintaining a dry and fresh feel on the skin. The brand reported that Long Wearing Cushion 2.0 quickly saw a high volume of orders on e-commerce platforms after its launch.

Long Wearing Cushion 2.0 blends seamlessly with the skin and helps create a radiant complexion. *Photo: Judydoll*.

Continuously updating formulas and developing specialized product lines has been Judydoll's direction in recent years. A brand representative stated that the research process is based on the skin characteristics and makeup habits of young users, aiming for a simpler and more convenient makeup experience.

(Source: Judydoll)