According to a company representative, LynkiD spent nearly 12 months preparing to meet strict requirements for technology, operational processes, and information security standards before being selected to partner with the RAR Center.

Representatives of both units receive congratulatory flowers. Photo: LynkiD

Tran To Uyen, Chief Executive Officer of LynkiD, stated that the partnership with the RAR Center helps the company refine its platforms connecting businesses and customers. This aims to provide transparent, convenient services and support business households in expanding their market reach.

"Applying technology and data is LynkiD's core development direction and an opportunity for the company to contribute to the national digital transformation process. We expect the piloted solutions will help establish new market standards, moving towards a safer and more efficient digital environment," Uyen shared.

Speaking at the signing ceremony, Colonel Tran Hong Phu, Deputy Director of the Department of Administrative Management of Social Order Police, Ministry of Public Security, noted that the cooperation marks an important beginning. It will promote the development of solutions applying resident data, citizen identity, and electronic identification, aligning with the Politburo's Resolution 57 on data and digital economy development, while also contributing to the effective implementation of the Government's Project 06.

"With the determination of the RAR Center and LynkiD's technological capabilities and ecosystem, I believe both parties will soon effectively implement the cooperation contents, making practical contributions to the national digital transformation process and creating valuable solutions for citizens, businesses, and society," Phu stated.

The event is seen as a step forward in applying digital technology and public-private cooperation models, especially in researching and piloting electronic identification, customer authentication, and digital signature solutions.

Representatives of both units participate in the signing ceremony of the cooperation memorandum. Photo: LynkiD

LynkiD operates a loyalty points and experience exchange platform, enabling users to manage reward points from various programs within one application. The platform currently connects over 8 million accounts and 1,300 partner brands across both online and offline channels. Users can accumulate and redeem points when shopping, dining, traveling, or for entertainment, and receive personalized offers based on their consumption habits.

The company also develops technology solutions for digital transformation, applying blockchain in authentication and operational optimization. These platforms form the basis for LynkiD's participation in projects requiring high reliability and have earned the company recognition such as the Gold Award at "Make in Vietnam 2024", the title of "Leading Blockchain - Web3 Enterprise" from Vinasa, and the "Customer Engagement Solution of the Year" award presented by Asian Business Review in Singapore.

Minh Ngoc