The anniversary celebration, held in Ho Chi Minh City on 8/8, brought together over 1,200 guests, including architects, real estate developers, general contractors, and representatives of international brands. Company representatives stated the event provided a platform for stakeholders in the construction and design supply chain to discuss the future of building materials in Vietnam.

The "Trio" theme draws inspiration from the triangle, symbolizing the three pillars: international brands, distributors, and professional clients. According to the company, this represents more than a buyer-seller relationship; it's a dynamic three-way partnership throughout a project's lifecycle.

The company's leadership at the anniversary celebration. Photo: Mao Trung Home

The company's leadership at the anniversary celebration. Photo: Mao Trung Home

In this new phase, Mao Trung Home is focusing on restructuring, implementing ERP and CRM systems, establishing subsidiaries, and expanding its role from product supplier to an industry-wide platform.

The event space was designed as a visual exhibition called "Forest of Brands," symbolizing sustainability and adaptability. Each bamboo stalk represented both a memory and a partner brand that has journeyed with the company for 35 years. A highlight was the contemporary performance blending folk music, opera, and beatbox on a triangular stage, evoking a modern structure amidst light and mist, symbolizing the future of building materials within a sustainable partnership framework.

At the event, the company introduced "Matone," a miniature showroom model integrated with AI. Combining physical displays with smart LED and LCD screens, it allows users to browse an online product library, view renderings, and access specifications. This solution reduces sample review time by 50%, aiding architects and contractors in on-site design simulations.

A Mao Trung Home representative said "Matone" will be rolled out in key showrooms and integrated with the online platform for a synchronized physical and digital experience. In parallel, the company is developing a materials experience website with tools like a virtual architect, AI-powered rendering, and image-based product search.

The company's exhibition space at the anniversary celebration. Photo: Mao Trung Home

The company's exhibition space at the anniversary celebration. Photo: Mao Trung Home

In its development strategy to 2030, Mao Trung Home emphasizes human capital. Mao Trung Academy was established to provide specialized courses for architecture and interior design students, as well as practical workshops for young architects, site engineers, and sales staff.

The academy will also host forums for professional exchange, trend updates, and networking within the national design and construction community.

Nguyen Phuong Nam, General Director of Mao Trung Home, stated the company is investing equally in products and human resources, ensuring each project is sustainable in both materials and knowledge. Aiming to become the "infrastructure" for the finishing materials industry, the company targets connecting over 10,000 architects and contractors nationwide by 2030.

The showroom-academy-"Matone" network will form the core of a creative ecosystem, where brands, experts, and clients can thrive on a shared platform.

Nguyen Phuong Nam, General Director of the company, speaking at the event. Photo: Mao Trung Home

Nguyen Phuong Nam, General Director of the company, speaking at the event. Photo: Mao Trung Home

Established in 1990 as a small tile shop in Ho Chi Minh City, Mao Trung Home is now a leading distributor of finishing materials in the southern market. The company offers over 5,000 product lines, operates two modern online-offline showrooms, and employs over 100 specialized staff.

Over the past three decades, the company has contributed to over 1,000 projects, from private residences and luxury apartments to resorts, commercial complexes, and landmark buildings. It is a strategic and exclusive partner of over 95% of leading material brands: Lixil Group (Grohe, Inax, American Standard), Vasta, Eurotile, APE Grupo (Spain), Unilin (Belgium), Duravit, Kenzai (Thailand), Slabstone, and Kova.

According to Nguyen Phuong Nam, materials are not just products but experiences. "It's the connection between brands, architects, and users – all within an ethical vision," Nam said.

(Source: Mao Trung Home)