The National Achievements Exhibition, commemorating the 80th anniversary of National Day (1945-2025), is being held at the Vietnam Exhibition Center (VEC) in Hanoi from 28/8 to 5/9. The event's theme is "80 Years of Independence - Freedom - Happiness".
In the "National Entrepreneurship" section, Masan Group is showcasing products and reputable brands from its member companies: Chin-Su, Omachi, Nam Ngu, Vinacafe BH, and MeatDeli. Each brand offers unique interactive experiences.
In the Vietnamese culinary area, visitors can sample dishes prepared by professional chefs using Chin-Su seasonings and Nam Ngu fish sauce. Omachi has designed a "miniature museum" featuring its creative product line, including the new Asian Street Food meal kits. A free tea and coffee area features Vinacafe's new blends, refreshing Bupnon Tea365, and Vivant mineral water. Next door, MeatDeli offers prepared meat dishes.
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The group's consumer ecosystem is showcased at the exhibition. Photo: Masan |
The group's consumer ecosystem is showcased at the exhibition. Photo: Masan
A company representative stated that participating in this exhibition is an important activity and a source of pride, as they are part of the country's 80-year development journey. In its nearly 30 years of establishment and development, Masan Group has become one of Vietnam's leading consumer and retail companies. The company aims to provide quality essential products and services to over 100 million consumers domestically and internationally.
Masan's ecosystem spans several high-growth sectors: fast-moving consumer goods (Masan Consumer with Chin-Su, Nam Ngu, Omachi, Kokomi, Wake-Up 247, and Vinacafe), branded meat (Masan MeatLife with MeatDeli, Ponnie, and Heo Cao Boi), retail (WinCommerce with WinMart and WinMart+), tea and coffee (Phuc Long Heritage), and high-tech materials (Masan High-Tech Materials).
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Omachi presents its popular Asian Street Food meal kit collection. Photo: Masan |
Omachi presents its popular Asian Street Food meal kit collection. Photo: Masan
Masan is pursuing its "Go Global - Make Vietnamese Foods Global Foods" strategy. To date, the company's major brands are available in over 20 countries and territories, including demanding markets like the US, Japan, South Korea, and Australia.
The company representative noted that this global presence demonstrates the competitiveness and value of Vietnamese cuisine brands internationally. For many years, Masan has been among the top 10 private companies contributing the most to Vietnam's budget, with annual contributions of 4,000 to 5,000 billion VND. The company has also been recognized in Fortune's Top 500 largest Southeast Asian companies and Forbes' Top listed companies in Vietnam.
The group operates under the philosophy of "doing well by doing good." Masan realizes this vision by promoting productivity through innovation, applying technology, building strong brands, and focusing on opportunities related to the daily lives of most people.
The National Achievements Exhibition features 230 indoor and outdoor booths across 250,900 m2, making it the largest exhibition to date. The booths showcase artifacts and images from 34 provinces and cities, 28 ministries and sectors, 94 private companies, and 12 state-owned enterprises.
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Leadership delegation visits booths in the 80 Years of the Nation Exhibition - Private Enterprise Block. Photo: Masan |
Leadership delegation visits booths in the 80 Years of the Nation Exhibition - Private Enterprise Block. Photo: Masan
Popular areas include the international and cultural industries section, the National Assembly space, technology demonstrations, science and technology, and national defense and security. The exhibition also features urban planning, architecture, housing, map systems, and more.
Provinces and cities present iconic symbols to tell their local stories visually: Hanoi with a model of the historic Long Bien Bridge, Da Nang with the Dragon Bridge representing modern urban life, and Ninh Thuan and Binh Dinh with Cham towers showcasing central Vietnam's unique architectural heritage. This blend of history and modernity allows visitors to see both regional diversity and innovation.
Hoang Dan
