Masan participated as a major sponsor at Vietfood & Beverage - ProPack Vietnam 2025, held at the Saigon Exhibition and Convention Center (SECC).
At its booth, the company presented a range of products from well-known brands such as Chin-Su, Nam Ngu, Omachi, and Vinacafe, all familiar names in millions of Vietnamese households.
Masan also showcased products from WinEco, a supplier of VietGAP and GlobalGAP certified agricultural products for domestic and international consumers. Driven by the goal of promoting sustainable agriculture, WinEco uses modern technology to increase productivity and ensure high-quality output.
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The company's booth at the exhibition. Photo: Masan |
The company's booth at the exhibition. Photo: Masan
Masan's consumer-centric strategy aligns with its long-term vision of "Make Vietnamese foods global foods." Nam Ngu fish sauce, for instance, is currently distributed in markets like the US, Japan, Australia, Russia, Taiwan, China, and most recently, Costco supermarkets in South Korea.
A company representative stated that this marks a significant step, demonstrating the global competitiveness of Vietnamese products, not only in quality but also in sustainable development standards.
"We continually innovate to better serve 100 million Vietnamese consumers and strive to promote Vietnamese cuisine globally to reach 8 billion consumers worldwide," the representative said.
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Customers explore Chin-Su fish sauce products. Photo: Masan |
Customers explore Chin-Su fish sauce products. Photo: Masan
Vietfood & Propack 2025 provided a platform for Masan to demonstrate its commitment to the sustainable and safe development of Vietnam's food, beverage, and agricultural sectors. The company's participation aimed to promote its leading products and brand image to domestic and international businesses and consumers, furthering its "Make Vietnamese Foods Global Foods" strategy.
Vietfood & Beverage - Propack Vietnam 2025 featured 1,400 booths with 1,000 businesses from 20 countries and territories. The event offered opportunities to promote investment and strengthen sustainable trade cooperation.
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Customers sample products at the booth. Photo: Masan |
Customers sample products at the booth. Photo: Masan
Masan Group aims to provide essential products and services at reasonable costs to consumers in Vietnam and globally. The company focuses on improving productivity, applying technology, building strong brands, and capitalizing on opportunities related to everyday needs.
Masan and its subsidiaries operate in various high-growth sectors: fast-moving consumer goods (FMCG), processed meat, retail, food and beverage chains, financial services, telecommunications, and value-added industrial materials.
Hoang Dan
