Located in the "Economic Locomotive" zone, Masterise Group's interactive exhibit drew crowds with its diverse displays. The check-in area, featuring the "Love of Country" art wall and "Brand Journey" timeline, chronicled the company's 10-plus years of growth and attracted considerable interest. Visitors could also learn about Masterise Homes' ongoing projects.
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Masterise Group's booth with a large curved screen. Photo: Masterise |
Masterise Group's booth with a large curved screen. Photo: Masterise
At the booth's center, a large curved LED screen showcased Masterise Group's three core brands: Masterise Homes (luxury real estate development), Masterise Property Management, and Masterise Hospitality & Entertainment. Beyond real estate, the company also announced its plans to expand into infrastructure and logistics development.
Another highlight was the interactive LED zone, where visitors explored project information through digital displays. According to a Masterise Group representative, the exhibition provided an opportunity to showcase the company's development milestones and share its vision aligned with the nation's sustainable growth strategy.
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Visitors explore Masterise's milestones. Photo: Masterise |
Visitors explore Masterise's milestones. Photo: Masterise
With over a decade of growth, Masterise Group has expanded its operations from residential and commercial real estate to strategic infrastructure, logistics, and aviation. The company envisions "building a comprehensive, internationally standardized real estate ecosystem" while integrating social responsibility and sustainable development into its business model.
The representative stated that participating in the exhibition affirms the role of the private economic sector in this new era. The company pledged continued support for Vietnam's future progress. "Masterise Group will continue to create international-standard living spaces, promote regional connectivity, facilitate trade flows, and contribute meaningfully to sustainable development," the representative said.
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Interactive LED screen at the booth. Photo: Masterise |
Interactive LED screen at the booth. Photo: Masterise
The 2025 National Achievements Exhibition, running until 5/9 at the National Exhibition Center, features 230 indoor and outdoor booths. Recognized as one of the world's 10 largest exhibitions in 2025, it brings together leading agencies, organizations, and businesses to showcase Vietnam's remarkable achievements over the past 80 years.
Hoai Phuong