The new brand name has been in use since 4/8, following approval from the Ministry of Finance. According to an MB Life representative, this change aligns with the company's integration into MB Group's digital ecosystem, aiming to create a seamless customer experience. The name change will not affect the rights, obligations, or transactions previously agreed upon with customers and partners.
 |
Mr. Bui Trung Kien, CEO of MB Life, shares the meaning of the new brand name. Photo: MB Life |
Mr. Bui Trung Kien, CEO of MB Life, shares the meaning of the new brand name. Photo: MB Life
The new logo combines the name with the familiar multi-colored stripes. The letters "MB" are inherited from the MB Group brand. The "i" in "Life" is stylized as a person, and the "e" is slightly rotated upwards, creating a smiling face. The "magical moment" symbol, representing MB Life's five core values with five color bands, has been retained since the company's inception.
 |
MB Life's leadership team at the new brand launch ceremony. Photo: MB Life |
MB Life's leadership team at the new brand launch ceremony. Photo: MB Life
In the first six months of 2025, MB Life reported total revenue of 3,094 billion VND, a 48% increase compared to the same period in 2024, rising to the top 6 life insurance companies in terms of new business premiums. Currently, the company has over 500 affiliated transaction points and business locations in many provinces and cities, with a diverse product ecosystem that meets the needs of Vietnamese customers.
Since 1/7, the company has launched new products nationwide, such as "Universal Life Insurance - An Vui Tron Doi," "Critical Illness Insurance," and "Phu Nu Toa Sang." The Amazer AI project has also been implemented to enhance customer care.
To improve customer experience, MB Life is focusing on building digital infrastructure, innovating tools, and operational processes with projects like M-Bro and Core Ebao. Notably, the MBAL Style app was awarded the "Top Smart Digital Product of 2025" by the Industrie 4.0 Awards.
Simultaneously, the company is also organizing customer care programs. From July to the end of 9/2025, the "Journey of Happiness - Spin to Win" program offers over 60,000 gifts and incentives for new purchases or contract renewals.
Beyond product development and customer care, MB Life emphasizes building a corporate culture, inheriting values from MB Group and learning from partners Ageas (Belgium) and Muang Thai Life (Thailand). The company regularly organizes internal events such as Amazers’ Time, the Hipo talent search competition, and the Shine On internship program to develop future leaders.
The company has been recognized with numerous awards, including Top 10 Prestigious Insurance Enterprises, Sao Vang Dat Viet, Top 10 ESG Enterprises, Rong Vang, and Top 10 Best Places to Work in the Life Insurance Industry.
In this new phase, MB Life aims to enhance service quality with a customer-centric approach, focusing on strengthening management capacity, improving and diversifying products, expanding distribution channels, and implementing programs to elevate the customer experience. The company strives for sustainable development while maintaining the humanistic values of the insurance industry to reciprocate customer trust.
Minh Ngoc
