Becoming the gold sponsor for the program is part of MB's brand communication strategy and demonstrates its long-term commitment to fostering patriotism, honoring soldiers, and reinforcing public trust in the value of serving the nation.
"This is not just a sponsorship activity, but also a way for MB to spread the core values of our brand associated with the image of soldiers: courage, discipline, dedication, and responsibility," an MB representative shared.
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Press conference for Stars Join The Army 2025 in Ho Chi Minh City. Photo: BTC |
Press conference for Stars Join The Army 2025 in Ho Chi Minh City. Photo: BTC
This year's program features a cast of well-known artists including singer Chi Pu, streamer Linh Ngoc Dam, singer Tim (Tran Nguyen Cat Vu), streamer Do Mixi (Phung Thanh Do), singer Hoa Minzy, actor Binh An, actor Huynh Anh, and actress Dieu Nhi.
The recent appearance of Senior Lieutenant Le Hoang Hiep alongside actors Binh An and Huynh Anh in uniform on social media has also generated significant interaction. According to the organizers, Senior Lieutenant Le Hoang Hiep will participate in the program for a short period.
At the press conference for Stars Join The Army 2025 in Ho Chi Minh City, Lieutenant Colonel Le Anh Ngoc, a representative of the production team, stated that Senior Lieutenant Le Hoang Hiep's appearance was not intended to attract media attention. "We believe that if there is any attention, it is necessary and appropriate content to honor the image of soldiers," he said.
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Official key visual of the program. Photo: BTC |
Official key visual of the program. Photo: BTC
"Stars join the army all-stars 2025" is scheduled to air from August to November of this year, comprising 16 episodes along with a series of accompanying activities on television and digital platforms. The program brings together many famous artists, offering authentic, intimate, and moving perspectives on life in the military environment. This is not only a journey of overcoming challenges but also a bridge to help the public, especially the younger generation, better understand the values of discipline, teamwork, and the resilience of soldiers.
As part of the collaboration, MB will co-organize community interaction activities, contributing to inspiring patriotism and spreading positive values from the program.
As a bank with a military background, MB always considers partnering with programs honoring the armed forces to be a strategic activity with rich social significance. This is also a way for MB to connect the military spirit with the community in the context of modernizing national defense in conjunction with economic development.
MB is one of the top 5 financial groups in Vietnam, owning a multi-sector ecosystem. In its 2022-2026 development strategy, MB pursues the vision of becoming a digital enterprise and a leading financial group in the region with the motto: "Digital acceleration - Customer attraction - Group synergy - Sustainable security".
The enterprise aims to reach Southeast Asia, pioneering digital transformation and perfecting a comprehensive financial-banking ecosystem, while building a culture of innovation, developing a workforce strong in both expertise and political awareness, creating a solid foundation towards leading Asia.
Anh Vu
