The rankings, conducted by Campaign Asia in partnership with Pureprofile, surveyed over 10,000 consumers in Southeast Asia. They recognized leading brands in various sectors, from fast-moving consumer goods and technology to finance and digital services.
 |
MB is among the top 50 leading brands and the top 2 bank brands in Vietnam. Photo: MB |
MB is among the top 50 leading brands and the top 2 bank brands in Vietnam. Photo: MB
In the rankings, MB holds the 26th position, alongside global giants and Vietnamese brands such as Vietnam Airlines, Vietcombank, and Viettel. Campaign Asia noted that the high ranking of many Vietnamese brands reflects the trend of enhancing customer experience and asserting their competitiveness against multinational corporations. MB is recognized as a key pillar in the Vietnamese digital financial ecosystem.
An MB representative stated that this result validates the bank's comprehensive digital transformation journey and its customer-centric strategy as a Big 5 bank.
With the goal of becoming a "comprehensive digital bank," MB has invested heavily in technology and human resources over the years, building a diverse ecosystem that meets most of its customers' financial needs. The bank continuously innovates its products and services for each segment, anticipating market fluctuations. Some of MB's notable products include: corporate payroll services, financing and the mSeller sales management application for small businesses, MB Priority Land, and preferential card lines like MB Visa Hi Biz and MB Mastercard Platinum.
 |
Innovative thinking helps MB continuously develop products and services to meet customer needs. Photo: MB |
Innovative thinking helps MB continuously develop products and services to meet customer needs. Photo: MB
The bank also continuously upgrades its security technology, implementing risk account alerts, fraud detection, and spyware control, ensuring safe transactions for customers. As a result, the MBBank application has held the top spot among free financial applications on the App Store for many years, with over 33 million users. Brand Finance's 2025 report also recorded MB's brand value at nearly 1.6 billion USD.
According to MB, customer trust and preference are the foundation for the bank to maintain its position among the Big 5 in Vietnam and strive towards its goal of becoming a leading financial group in the region.
Minh Ngoc
