The award was presented as part of the "Asia-Pacific Outstanding Brands 2026 - Asia's Leading Reputable Brands 2026" program, held from 30/5 to 2/6 in Beijing, China. This event, part of the 5th Asia-Pacific Economic Forum, honored enterprises making significant contributions to economic growth, innovation, and regional integration.

A company representative stated that this recognition acknowledges Mirae Asset Finance's long-standing commitment to sustainable development. The company focuses on building a transparent, convenient digital finance ecosystem that reduces reliance on traditional processes.

Mirae Asset Finance recognized among top 10 outstanding green finance enterprises in Asia-Pacific 2026. *Photo: Mirae Asset Finance*

In recent years, Mirae Asset Finance has intensified the digitalization of its entire customer journey through the My Finance platform and an integrated financial service ecosystem. Users can apply for loans online, manage contracts, track payment schedules, and connect with various payment gateways and e-wallets on a single platform. The company also enhances technology application in operations and risk management to improve application processing efficiency, optimize customer experience, and increase transparency in consumer finance activities.

Since 4/2026, the company expanded its online loan application and processing channels to the EVO Money platform through a partnership with Trusting Social, in addition to the My Finance application. According to the company, diversifying digital platforms provides customers with more convenient access to financial services while enhancing the digitalization of the loan application and approval process.

In addition to digital transformation, Mirae Asset Finance also expands financial solutions aligned with sustainable development. Earlier this year, the company partnered with VinFast to implement financial support programs for electric vehicle customers, offering flexible loan policies and extended financing terms. The program applies to many models, such as: VF 3, Minio Green, and other electric vehicles from the company, contributing to promoting green transportation trends and expanding access to green credit in Vietnam.

Mirae Asset Finance company office. *Photo: Mirae Asset Finance*

A company representative stated that the green finance orientation is also demonstrated through increased electronic transactions, reduced paper usage, and expanded access to official capital sources for various customer segments. This is part of a sustainable development strategy linked to long-term operational efficiency and enhanced user experience.

"The award not only recognizes Mirae Asset Finance's efforts in the Vietnamese market but also reflects the development trend of the regional financial industry, where technology, risk management, sustainable development, and customer experience are increasingly core elements in growth strategies," a company representative stated.

This year, the Asia-Pacific Economic Forum was held with the theme "Investment Cooperation and Brand Development," bringing together enterprise representatives, economic organizations, and experts from many countries. According to the organizing committee, the event attracted about 300 to 500 delegates participating in seminars, business networking, and brand exhibitions.

A Mirae Asset Finance representative mentioned that participating in international economic forums provides the company with opportunities to expand connections, update on digital finance trends, and enhance competitiveness in the consumer finance market.

Mirae Asset Finance Company, a member of Mirae Asset Group (South Korea), received its operating license from the State Bank of Vietnam in 2010. After 15 years of operation, the company serves over 4 million customers through a network of more than 22,000 points of sale nationwide.

Thai Anh