Motul launched its event series across various provinces and cities, featuring a giant oil bottle replica as the centerpiece, attracting car enthusiasts and the public. This marks the beginning of the company's "The Essence of the Journey" campaign.
 |
Motul's oil bottle replica at the event. Photo: Motul |
Motul's oil bottle replica at the event. Photo: Motul
With this oil bottle replica, attendees can experience AI technology, explore and express their individuality through interactive activities, and receive gifts. On the first day, the organizing committee's motorcade paraded through Ho Chi Minh City's iconic streets, generating excitement. Following the parade, a Coffee Talk session connected car enthusiasts to share their experiences.
Participants also engaged with the "Discover Your Essence Station," answering questions about their journeys and lifestyles to receive limited-edition gifts. They also had opportunities to participate in a lucky draw and take photos at the exhibition area.
 |
The motorcade at the event. Photo: Motul |
The motorcade at the event. Photo: Motul
From 20/6 to 20/7, Motul is running an "Oil Change - 100% Gift" program at over 160 stores in Ho Chi Minh City (formerly Ho Chi Minh City and Binh Duong), Da Nang, Nha Trang, Dak Lak (formerly Buon Ma Thuot), Ha Noi, Nghe An, Hai Phong, Dong Thap (formerly Tien Giang), and Thai Nguyen. Customers using Motul oil will receive gifts such as engine oil and additives.
Nguyen Vu Hao, General Director of Motul Vietnam, stated that through this event, the company aims to highlight the customer journey alongside the quality of their oil. "The journey continues, and we are honored to accompany users in discovering their own essence. This will be the consistent message throughout the event series, affirming product quality and inspiring the automotive community," he said.
 |
Nguyen Vu Hao, General Director of Motul Vietnam, at the event. Photo: Motul |
Nguyen Vu Hao, General Director of Motul Vietnam, at the event. Photo: Motul
According to Motul, the event series has already taken place in Ho Chi Minh City, Ha Noi, and Da Nang with various engaging activities, attracting hundreds of participants. The next events will be held in Nha Trang, Buon Ma Thuot (Dak Lak), and Thai Nguyen from 18/7 to 20/7.
Motul is a French lubricant brand with over 172 years of experience in research and development of engine oils. Motul has been present in the Vietnamese market since 2009, and products manufactured in Vietnam are also exported to Asia Pacific countries.
(Source: Motul)
Further details about the schedule, promotions, and upcoming locations will be continuously updated on Motul Vietnam's official fanpage.
