According to the partnership agreement, the two companies will integrate many services within MyVIB's "Extended Services" feature. The first is a "Movie Ticket Booking" service for major cinemas nationwide. Users can choose their cinema, showtime, book tickets, and pay directly within the app, eliminating the need to queue at the counter. The service is available for major cinema chains such as CGV Cinemas, Lotte Cinema, Galaxy Cinema, and Beta Cinema, offering convenience and saving customers time.

Users booking movie tickets on MyVIB. Photo: VIB

The total value of promotional offers for customers using the movie ticket booking service on MyVIB is up to 500 million VND. From now until 31/7, customers can purchase tickets at a fixed price of 56,000 VND at Beta Cinemas, 78,000 VND at Galaxy Cinema, and from 84,000 VND at Lotte and CGV cinemas.

In addition, the two companies are also rolling out periodic promotions. Until 14/8, every Thursday from 11 am to 1 pm, customers can receive a "Buy 1 Get 1" code for tickets under 90,000 VND or a 90,000 VND discount on a second ticket of a higher class. From now until 31/8, the bank is running a "Buy More - Save More" program, offering users additional savings of up to 30%, with a maximum discount of 70,000 VND when purchasing multiple tickets on MyVIB.

A representative of the bank stated that this is the first step in a series of services that VIB and VNPAY are integrating. Besides movie tickets, the two companies are gradually expanding the service ecosystem within MyVIB, enabling users to experience essential services within a single digital platform. From now until the end of the year, other services such as taxi booking, train tickets, Vietlott lottery, sports and entertainment, and online shopping will also be integrated into the application. These services will save customers time and offer convenience, control, and better management of their spending.

MyVIB's technological platform allows users to enjoy all these services while ensuring high standards of security, safety, and transparency in transactions. MyVIB is a multi-service digital banking platform that has received international recognition and numerous awards. For example, the application was recognized by International Finance Awards as the "Most Breakthrough AI Application in Digital Banking 2025". Previously, the platform also received the "Most Innovative Digital Banking Application in Vietnam 2024" award from Global Business Outlook magazine.

A bank representative said this demonstrates the bank's ongoing journey of digitizing the personal finance experience in Vietnam.

A key feature of MyVIB is its ability to personalize the user experience through technology. The app allows users to customize the interface, arrange favorite features, and track finances in their own way. Users also have ViePro, a virtual financial assistant developed by VIB. ViePro can respond in natural Vietnamese, operates 24/7, and understands financial behavior to provide accurate recommendations, personalized spending limits, and suitable promotions for each user.

Hoang Dan