OCB's "Used batteries turn green, the earth heals" campaign ran from 3/3 to 2/6, engaging employees and customers nationwide. All collected batteries were handed over to specialized and authorized units for proper disposal, minimizing negative impacts on the ecosystem.
At the processing plant, batteries undergo sorting and pre-treatment before being destroyed in a modern technological system at 650-1,232 degrees Celsius. This process ensures the destruction of hazardous compounds. Notably, the resulting ash is reused in cement production, preventing environmental pollution.
The entire process is monitored through an automated system, with data transmitted directly to Ho Chi Minh City's Department of Agriculture and Rural Development, ensuring all safety indicators meet Vietnamese standards.
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Bank staff prepare gifts for customers participating in the program. Photo: OCB |
Bank staff prepare gifts for customers participating in the program. Photo: OCB
Battery collection stations were installed at all OCB branches nationwide, serving as green transaction points and collection hubs for used batteries. The campaign also extended to schools, hospitals, and cafes, promoting a "green lifestyle" through various touchpoints.
Alongside battery collection, OCB distributed over 8,305 green gifts to customers at "green transaction points" across the country. With a minimum of 15 used batteries (AA, AAA, C, D types), customers received green gifts: canvas bags, bamboo straws, recycled notebooks, and exclusive premium OCB accounts.
According to OCB's statistics, the OCB Pin Hunter campaign reached over 11 million people, generated 5 million views, and garnered over 80,000 interactions on social media. This reflects the growing public interest in environmentally conscious initiatives.
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OCB promotes a green message through the Pin Hunter campaign. Photo: OCB |
OCB promotes a green message through the Pin Hunter campaign. Photo: OCB
Pham Hong Hai, General Director of OCB, stated that this was a meaningful campaign with a broad reach. It affirms the bank's commitment to promoting a green and responsible image, aligned with sustainable development goals. The campaign goes beyond collecting hazardous waste; it inspires individual responsibility towards environmental protection, encouraging community action for a sustainable ecosystem.
"We hope this campaign creates positive changes from the smallest actions. Each properly disposed battery today contributes to a safer environment for tomorrow. This is a program we are passionate about and wish to pursue long-term," said Mr. Hai.
OCB plans to expand this model across its business units and collaborate with companies and residential areas to widen the collection scope and promote its green message. This year, OCB will expand digital products, increase green credit, and strengthen social welfare initiatives, community engagement, and create a safe and happy work environment, aligning with the government's Net Zero target for 2050.
Hoang Dan
