The new brand identity is not just a modern graphic symbol, but also reinforces the company's identity and mission of community service. The design was chosen by the Newland USA team based on 5 criteria: heritage, creativity and uniqueness, immigration elements, applicability, and sustainability.
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Newland USA's new brand identity. Photo: Newland USA |
Newland USA's new brand identity. Photo: Newland USA
A company representative stated that the new logo incorporates several meaningful symbols. The "pin location" represents a specific and secure settlement journey, while the star symbolizes hope and the US states. The letter "N" stands for Newland USA and also represents a bridge realizing the American dream. The "eagle" image signifies the aspiration to reach further, and the "torch" is a guiding light towards a bright future.
According to Chau Tam Luan, Founder and CEO of Newland USA, the logo change is not merely a visual refresh but also elevates the brand symbol and reflects the company's operating philosophy. The new logo is expected to strengthen the brand image and demonstrate the company's commitment to accompanying clients on their journey to settle in the US.
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The Newland USA team on a volunteer trip to the Phan Sinh Shelter (Dong Nai), which cares for nearly 200 disadvantaged individuals. Photo: Newland USA |
The Newland USA team on a volunteer trip to the Phan Sinh Shelter (Dong Nai), which cares for nearly 200 disadvantaged individuals. Photo: Newland USA
Beyond business operations, Newland USA is actively involved in community outreach. On 27/5, the company organized a volunteer trip to Phan Sinh Shelter (Dong Nai), home to nearly 200 elderly, children with cerebral palsy and autism, and people with disabilities. The trip provided financial assistance, essential goods, and compassion to those in need.
"Love can heal lives. We brought love to the shelter, but received much more in return: lessons about resilience, humanity, and daily gratitude," Chau Tam Luan shared after the trip.
Newland USA was established on 25/10/2023, with its headquarters at 132-134 Dien Bien Phu Street, Tan Dinh Ward, Ho Chi Minh City. The company provides US settlement solutions. In nearly two years, Newland USA has successfully processed hundreds of EB-3 Skilled Workers and EB-5 Investor Visa applications for Vietnamese clients. With the mission of "Sustainable Settlement - Lifelong Prosperity", the company continuously improves its immigration services while engaging with the community to share positive values.
(Source: Newland USA)
Contact Newland USA - Hotline: 078 559 1988 or email: clientcare@newlandusa.asia for a free consultation on the EB-3 Skilled Worker and EB-5 Investor Visa programs.
