Nha Xinh opens new store in Hanoi

Nha Xinh launched a new store in the capital, spanning over 1,000 m2, and unveiled a refreshed brand identity on 8/8.

The 1,000 m2 Nha Xinh Luong Yen store, located at Sun Grand City Ancora, Hai Ba Trung district, incorporates modern design standards. The intelligently designed display area and diverse product range help customers easily visualize and select interior solutions suitable for their living spaces.

The opening is part of Nha Xinh's nationwide store expansion and upgrade plan.

The Nha Xinh store launched on 8/8. Photo: Nha Xinh

The Nha Xinh store launched on 8/8. Photo: Nha Xinh

The brand also unveiled its new logo, featuring a minimalist and modern design aimed at conveying sophistication. This reflects Nha Xinh's long-term vision and strategic investment in enhancing customer experience.

"The logo change is not just a refresh of our image, but a strategic brand repositioning. Nha Xinh targets customers with refined taste, those who appreciate individuality and want to create living spaces that reflect their personality," a brand representative said.

The brand representative and guests pose with the new logo. Photo: Nha Xinh

The brand representative and guests pose with the new logo. Photo: Nha Xinh

Besides refreshments and music, the opening event featured activities such as fragrance experiences and demonstrations of leather bag making by artisans.

The brand also launched an upgraded membership program with various privileges. Members can earn points to redeem gifts, receive birthday presents, and receive invitations to workshops and new collection launches. This is a strategic move by Nha Xinh to personalize the customer experience and build lasting relationships.