Nina Group launched its Nina Ecom Center, a solution-providing hub, on 28/11. According to a Nina Group representative, this initiative marks a strategic step for the group to complete its service ecosystem and solidify its direction as a comprehensive growth partner for brands in Vietnam.
Vietnam's e-commerce market is experiencing strong growth, leading to an increasing demand for digital transformation and online business expansion among enterprises. The intense competition among brands necessitates systematic investment in store operations, content optimization, advertising, and creator network management. Recognizing this trend, Nina Group developed the Nina Ecom Center. This integrated model combines e-commerce operations, a content creation network, and personnel training, enabling businesses to achieve rapid growth, reduce costs, and ensure transparency throughout the entire sales process.
The Nina Ecom Center is designed with three core services, forming an integrated e-commerce ecosystem that provides comprehensive solutions from operational management and content creation to training highly skilled personnel.
Among these, Nina TSP offers comprehensive e-commerce operational services for brands, including store management, image and content optimization, pricing strategies, performance advertising, and growth data analysis. This solution helps businesses standardize operations, increase conversion rates, and achieve sustainable sales growth on various platforms.
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Event introducing the Nina Ecom Center model. Photo: Nina Group |
Nina MCN is a systematically managed Creator network, connecting brands with a team of quality creative professionals. The system focuses on training and upgrading Creator skills, while also implementing activities such as reviews, short videos, and livestreams, all measured by transparent standards. This approach helps brands communicate effectively on e-commerce platforms.
Additionally, Nina Academy provides practical training for young individuals aspiring to become professional content creators. The courses emphasize creative skills, filming, editing, and understanding algorithms. They also offer opportunities to participate in real projects within the Nina Group ecosystem, thereby contributing to the development of high-quality human resources.
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Ms. Nina Nguyen, CEO and Founder of Nina Group (fourth from left), speaks at the launch event. Photo: Nina Group |
The Nina Ecom Center model offers a unified operational process, enabling businesses to implement all e-commerce activities through one single partner, covering everything from store management and content optimization to communication and team development. This performance-driven approach helps optimize costs, increase revenue, and strengthen brand presence on various platforms.
Speaking at the launch event, Ms. Nina Nguyen, CEO and Founder of Nina Group, expressed her desire to help Vietnamese businesses not only establish a digital presence but also operate effectively and confidently expand regionally. She highlighted digital transformation as a key trend and opportunity for businesses to optimize resources and enhance their competitiveness.
She also affirmed that Nina Group will continue to accompany customers throughout their business journey, ensuring transparent, flexible, and continuously innovative services to deliver maximum effectiveness.
Thai Anh
