Omoda & Jaecoo, a brand under the Chery Group, announced a three-year partnership with UNICEF Vietnam on 29/1. This collaboration supports the "Empowering Future Creators" project, which focuses on inclusive education and innovation. The initiative helps children and youth develop essential transitional skills for learning and future employment.

Representatives of Omoda & Jaecoo and UNICEF Vietnam at the partnership announcement ceremony. *Photo: O&J*

This partnership will see Omoda & Jaecoo contribute to UNICEF Vietnam's efforts to address persistent educational challenges. These include the digital divide, the mismatch between academic learning and labor market skill demands, and youth mental health.

While Vietnam has achieved strong economic growth and significant educational investment, challenges persist in the school-to-work transition. The company noted high youth unemployment, limited digital skills, and business concerns about skill shortages.

Silvia Danailov, Chief Representative of UNICEF in Vietnam, and Simon Liu, General Director of Omoda & Jaecoo Vietnam. *Photo: O&J*

Through this collaboration, UNICEF Vietnam will partner with the Ministry of Education and Training to enhance green and digital transformation skills, including artificial intelligence (AI), for children and youth across all education levels. The project aims to promote learning, improve mental health, support successful school-to-employment transitions, and foster human resource development.

Simon Liu, General Director of Omoda & Jaecoo Vietnam, stated, "We believe progress is achieved by investing in future generations. As an innovative manufacturer utilizing artificial intelligence and smart technology, Omoda & Jaecoo commits to providing financial resources and expertise to equip children with future-ready skills."

The General Director of Omoda & Jaecoo Vietnam at the partnership announcement ceremony. *Photo: O&J*

The partnership announcement underscores Omoda & Jaecoo's commitment to social responsibility, creating value through supporting inclusive growth and human resource development in Vietnam. Silvia Danailov, Chief Representative of UNICEF in Vietnam, added, "Together, we will open opportunities for millions of children, especially those at risk of being left behind."

(Source: Omoda & Jaecoo)