Perfetti Van Melle recently launched a new candy collection with the message "Sweet Tet Candies, Love Comes Home". Inspired by the horse imagery in Vietnamese Tet culture, the gift set offers familiar flavors refreshed with creative designs and experiences. This also conveys the wish of "ma dao thanh cong" (meaning instant success, literally "horses returning triumphantly"), a prosperous new year from the brand to consumers.

The Tet 2026 collection with the theme "Sweet Tet Candies, Love Comes Home" from Perfetti Van Melle Vietnam. *Photo: Perfetti Van Melle Vietnam*

A distinctive feature of the collection is how Perfetti Van Melle tells the Tet story through brands that have been associated with many generations of Vietnamese people, such as: Alpenliebe, Chupa Chups, and Mentos. Alpenliebe spreads the message "Love Comes Home", evoking warm moments around the tea table. Chupa Chups conveys wishes for "Good Luck in the New Year". Mentos embodies the spirit of "Joyful Spring Travels", accompanying energetic trips and gatherings at the start of the year.

"The diversity makes Perfetti Van Melle's Tet gift set easily suitable for many, from multi-generational families to young people seeking a Tet gift that is both youthful and meaningful," a brand representative stated.

The Tet 2026 collection offers a rich variety of flavors from the company's famous brands, including: Alpenliebe, Chupa Chups, Mentos, and Golia. *Photo: Perfetti Van Melle Vietnam*

This year, in addition to familiar flavors, Perfetti Van Melle Vietnam also brings novelty to the festive season. For the first time, Alpenliebe introduces the Alpenliebe Caramel & Milk soft candy version, which gently melts when enjoyed. Alongside this is a series of Alpenliebe melon or pineapple flavors with a unique "blind bag" concept, allowing consumers to enjoy candy while experiencing curiosity and fun at the beginning of the year.

The spring atmosphere is brightened with Tet-colored flavors such as Alpenliebe Berry Cream, watermelon, and orange. Notably, the Alpenliebe Jelly line, famous for its message "Bursting Fruit Flavor, Soft and Chewy Pleasure", also features three vibrant color versions: sparkling blue sea, peach purple, and grape purple.

In addition to "eye-catching" designs and product quality, a highlight of the Tet 2026 candy collection is its interactivity and experience. The Chupa Chups "Gieo que dau nam" (New Year Fortune-Telling) gift box contains 15 fortune sticks with lucky wishes, creating an exciting feeling for users, similar to seeking fortunes at the beginning of spring. The Happy Tet gift box, inspired by the traditional Tet calendar, is divided into many small compartments, each containing a wish and a product with its own meaning, suitable for each generation in the family. With various forms, designs, and prices ranging from popular to mid-range, Perfetti Van Melle's Tet 2026 gift set is an accessible choice for modern consumers.

Alpenliebe offers packaged candy products with familiar and new flavors, spreading the message "Love Comes Home". *Photo: Perfetti Van Melle Vietnam*

Perfetti Van Melle is a multinational confectionery group headquartered in the Netherlands and Italy, present in over 150 countries. The company has been connected with Vietnamese consumers for over three decades with familiar brands such as: Happydent, Mentos, Chupa Chups, Alpenliebe, Big Babol, Golia, and Fruit-tella. The combination of its global heritage and understanding of local culture helps the products continuously innovate while retaining a sense of familiarity each Tet season.

(Source: Perfetti Van Melle Vietnam)