The company representative stated that flexible insurance products will help policyholders adapt to changes and confidently plan for the future. However, in reality, insurance policies are often designed based on the customer's needs and circumstances at the time of enrollment, making it difficult for them to adjust to new situations.
![]() |
Customers seek insurance products designed with flexibility in mind. Photo: Phu Hung Life |
Customers seek insurance products designed with flexibility in mind. Photo: Phu Hung Life
Ngoc Anh, 33, from TP HCM, shared that three years ago, she purchased an insurance policy when she was single, primarily seeking protection against unforeseen life events. After getting married and having her first child, she began to reconsider the coverage of her existing policy. "I want to increase my coverage to have a safety net in case something unexpected happens, but the procedures are quite complicated, so I keep putting it off," Ngoc Anh said.
In response to customer needs, Phu Hung Life launched Phu Hung Ven Toan. This product allows policyholders to choose coverage levels that align with their current financial capabilities, while also increasing coverage when they get married or have children without requiring further medical assessments.
Phu Hung Ven Toan also protects against permanent total disability up to age 75 and death up to age 99. Additionally, customers receive funeral support with a maximum advance of 40 million VND as soon as the death benefit claim is received.
![]() |
Young people prioritize maximum protection products. Photo: Phu Hung Life |
Young people prioritize maximum protection products. Photo: Phu Hung Life
While Ngoc Anh prioritizes protection, Quynh Phuong, 30, from Nha Trang, focuses on long-term savings. Every month, Quynh Phuong sets aside a few million VND for savings but isn't sure how to optimize her cash flow. She noted that many people like her are seeking safe financial solutions that offer stable growth without requiring extensive financial knowledge.
After enrolling in Phu Hung Ven Toan, she appreciates the product's transparent guaranteed interest rate, regular interest accrual, and optimized fees for increased account value. Additionally, eligible customers receive loyalty bonuses, contract maintenance bonuses, and special bonuses. These bonuses are added to the additional payment account and can be withdrawn at any time without fees, enhancing savings efficiency.
Besides protection and savings needs, many people also prioritize flexibility in managing their cash flow. Hoang Nam, 40, a small business owner, explained that during times of economic fluctuations, when his income is unstable, he often has to manage his capital to cover operating costs and process orders. There were times when he had to withdraw a portion of his insurance account value to meet short-term needs, but he still wanted to maintain long-term protection benefits.
According to him, for those with fluctuating incomes, a flexible insurance policy that allows adjustments to premiums, additional payments when finances are favorable, or withdrawals when needed, is a suitable choice. After researching, he chose Phu Hung Ven Toan because it allows him to determine his premium and coverage amount based on his financial capacity. Furthermore, policyholders can withdraw a portion of their account value or make additional payments to increase their savings without incurring fees, while maintaining their protection benefits.
![]() |
Businesses seek suitable products for frequently fluctuating cash flows. Photo: Phu Hung Life |
Businesses seek suitable products for frequently fluctuating cash flows. Photo: Phu Hung Life
A representative from Phu Hung Life stated that from increasing protection when starting a family or having children, optimizing safe savings, to proactively adapting to income fluctuations, this new product demonstrates the company's ability to support customers through every stage of life.
"This is not just an insurance policy, but also a stable and flexible financial solution, empowering customers to proactively manage any changes," the representative said.
Hoang Dan