Following the merger and acquisition with Masan, entrepreneur Lam Boi Minh, founder of the Phuc Long Coffee & Tea chain, shifted his focus from the beverage business to the hospitality sector. He established Phuc Long Hospitality, a high-end accommodation ecosystem. The recently launched Phuc Long Luxury Hotel in Da Nang is the first step in this plan.

"I want guests to experience two core elements: 'delicious' and 'joyful'. Every experience at the hotel is geared towards relaxation, connection, and a feeling of dedicated care," Minh shared, adding that the project was formed after careful research and preparation with his associates.

Exterior of the Phuc Long Luxury Hotel overlooking My Khe Beach. Photo: Phuc Long Hospitality

Exterior of the Phuc Long Luxury Hotel overlooking My Khe Beach. Photo: Phuc Long Hospitality

Located at 244 Vo Nguyen Giap Street (An Hai, Da Nang), Phuc Long Luxury offers 9 room types, categorized by amenities and size.

Just steps from My Khe Beach, the hotel boasts a prime location with most rooms offering ocean views, creating a sense of immersion in nature. Whether for a business trip, a family vacation, or a short getaway, guests can find rooms suited to their needs.

The architecture of Phuc Long Luxury emphasizes the harmony between people and nature, while the personalized service system aims to evoke feelings of care, relaxation, and connection.

All hotel rooms offer ocean views. Photo: Phuc Long Hospitality

All hotel rooms offer ocean views. Photo: Phuc Long Hospitality

Guests can enjoy the rooftop infinity saltwater pool with panoramic views of the city and My Khe Beach, indulge in treatments at the Oasis Wellness Spa, or work out in the gym. Children can unleash their creativity with various activities at The Fun Kid Club.

The hotel's outdoor swimming pool. Photo: Phuc Long Hospitality

The hotel's outdoor swimming pool. Photo: Phuc Long Hospitality

The hotel's cuisine blends Vietnamese cultural identity and international culinary excellence, crafted by talented chefs. From three-regional Vietnamese delicacies to tea, coffee, and characteristic tropical fruits, each dish offers a unique flavor and a refined culinary journey, imbued with cultural depth and emotion.

Phuc Long Luxury features a flexible system of meeting rooms and event spaces suitable for various events. With a capacity of up to 220 guests, the modernly designed spaces are fully equipped with sound systems, lighting, LED screens, and other amenities to meet all professional event needs in a sophisticated setting. Beyond amenities and space, the hotel prioritizes the service experience. The attentive staff focuses on guest emotions, paying attention to every detail. A welcome minibar stocked with fragrant tea and pastries serves as a friendly greeting, reminiscent of the familiar Vietnamese cultural gesture of offering refreshments to guests.

"Developing Phuc Long Hospitality is not simply about expanding our business, but about extending our customer care experience to every small detail," Minh said.

Yen Chi

Hotel Information:

Phuc Long Luxury Hotel

Address: 244 Vo Nguyen Giap Street, An Hai Ward, Da Nang City

Website: phuclonghospitality