According to JWA organizers, PNJ is one of the few companies that sets a "gold" standard in building, practicing, and managing sustainable development. The "Sustainability Leadership" category acknowledges the efforts of PNJ's leadership in integrating ESG (environmental, social, and governance) factors into their overall strategy, creating practical value for stakeholders.

The "Sustainability Leadership" award considers several criteria, including: visionary leadership, innovation and adaptability, and a clear sustainability roadmap.

Ms. Tran Phuong Ngoc Thao, Vice Chairwoman of the Board of Directors of PNJ, receives the award from a JWA representative. Photo: Tuan Vu

Ms. Tran Phuong Ngoc Thao, Vice Chairwoman of the Board of Directors of PNJ, receives the award from a JWA representative. Photo: Tuan Vu

The organizers emphasized that PNJ meets all the criteria due to its progressive vision, practical capabilities, and comprehensive ESG management across all three pillars: environmental, social, and governance. This has become a competitive strength, helping PNJ overcome market fluctuations and achieve continuous growth.

"Consistently practicing the ESG pillars is a solid foundation for us to maintain stable growth, increase attractiveness in the capital market, and create positive value for shareholders, employees, and the community," explained Ms. Tran Phuong Ngoc Thao, Vice Chairwoman of the Board of Directors and CEO of PNJ.

PNJ applies technology to its production and business activities. Photo: Tuan Vu

PNJ applies technology to its production and business activities. Photo: Tuan Vu

From a governance perspective, PNJ established an ESG Committee in mid-2022. However, the company has a 37-year history of pursuing a sustainable development philosophy: prioritizing customer and societal benefits alongside business interests. The company balances financial performance, customer satisfaction, employee development, and community responsibility to create long-term value for all stakeholders.

PNJ is a leading domestic jewelry and lifestyle retailer with over 428 stores and nearly 9,000 employees, including 1,700 jewelers. The company has been recognized for many years as a happy workplace with outstanding benefits.

Last year, the average salary increase was 7.2%, higher than the market average. The company organized hundreds of training courses to help employees improve performance and creativity in the new era.

PNJ also promotes a series of activities demonstrating social responsibility and contributing to sustainable local development. Projects such as Cinderella's Dream, the Zero-Dong Mini Supermarket, Happy Young Family, and Raising Awareness of Autism in Vietnamese Children support the community in improving their quality of life and pursuing their passions.

PNJ elevates its CSR activities, creating a positive impact on the community and society. Photo: Tuan Vu

PNJ elevates its CSR activities, creating a positive impact on the community and society. Photo: Tuan Vu

PNJ's appropriate ESG strategy has helped it achieve many positive indicators. Last year, the company set new records for revenue and after-tax profit, reaching 37,823 billion VND and 2,115 billion VND, respectively. In the first six months of this year, despite general market difficulties, the company achieved 55.1% of its annual revenue target and 57.1% of its profit target. Applying new technologies to retail and modern marketing and communication strategies continue to be important drivers of growth.

The company's brand reputation has been increasingly enhanced with international awards from Fortune Southeast Asia 500, Forbes, and JWA, and it has been honored as a National Brand for many years. Recently, Brand Finance valued PNJ at 523 million USD, an increase of nearly 9% compared to the previous year, ranking 9th in the Top 10 strongest brands in Vietnam.

Growth potential and transparent governance make PNJ attractive to foreign financial institutions and investment funds. In May, T. Rowe Price Associates (USA) became a major shareholder of the company and continues to increase its ownership.

According to Ms. Tran Phuong Ngoc Thao, focusing on sustainable development factors not only helps PNJ mitigate risks and improve operational efficiency but also builds trust with customers, investors, and the community. Decisive action according to ESG pillars is the foundation for the company's development over the next five years.

Dong Ve