According to statistics from the Million Dollar Round Table (MDRT) association, this is the third year in a row that Prudential has maintained its leading position in the number of MDRT-qualified consultants in the Vietnamese market. In 2024, the company recorded 1,522 MDRT members, ranking 12th globally. In 2023, it had 1,976 MDRT consultants, ranking 6th worldwide.

In addition to leading Vietnam in MDRT numbers for three consecutive years, Prudential is also among the leading companies in Asia.

The company organizes numerous programs annually to promote the spirit of MDRT consultants. Photo: Prudential

A Prudential representative stated that, although the total number fluctuates annually, the company maintains its high ranking due to a strategic investment in personnel quality—from recruitment to professional training, ethics, and customer service mindset.

"These results demonstrate consistency in our strategy of building an effective consulting team, accompanying customers with the mission of bringing peace of mind to every Vietnamese family," the representative said.

The company analyzed that, in a fluctuating socio-economic context, trust in life insurance comes not only from the product but also from a team of consultants with professional expertise and ethics. They help customers identify needs, plan finances, and make appropriate choices. Consultants also represent the brand's commitment and play a key role in connecting with customers.

Based on these factors, Prudential prioritizes building a team based on expertise, ethical standards, and a customer-centric approach. Achieving MDRT status is both a personal achievement and a testament to the commitment to long-term customer support. The company sees this as a way to strengthen trust and enhance the quality of every interaction, from the first consultation to important milestones in customers' lives.

Beyond MDRT, Prudential continues to create opportunities for consultants to reach higher levels, such as Court of the Table (COT - qualification requirements three times higher than MDRT) and Top of the Table (TOT - qualification requirements six times higher than MDRT). Specialized academic programs and international-standard training are implemented to equip consultants with in-depth knowledge, communication skills, and financial analysis capabilities tailored to each customer.

The company organizes numerous programs annually to promote the spirit of MDRT consultants. Photo: Prudential

The company organizes numerous programs annually to promote the spirit of MDRT consultants. Photo: Prudential

In addition to developing its MDRT-qualified workforce, Prudential has built a comprehensive support ecosystem for consultants. From recruitment and training to skills development and customer service mindset, everything is implemented according to international standards. Activities like "Nha luyen kim" (The Alchemist), "MDRT - Dang cap tinh hoa" (MDRT - Elite Class), and the annual Prudential MDRT Asia conference are part of this ecosystem.

Prudential is also a global premium sponsor of the MDRT Association. This allows Prudential consultants direct access to international training resources, development opportunities, a clear understanding of professional responsibilities, and the ability to spread the positive, human values of the insurance industry.

All of the company's activities revolve around the principle of prioritizing customer peace of mind. This is also the general direction of all MDRT consultants at Prudential: not chasing sales, but focusing on building trust and long-term partnerships. Every meeting and every contract signed reflects a spirit of responsibility and understanding.

Mr. Cyrus Hsu, Deputy General Director of Prudential Vietnam's agency channel, said that the company views the development of the MDRT team not only as an achievement but also as a crucial part of building customer confidence. MDRT consultants, and Prudential's consultant force in general, will always listen to customer needs and provide transparent advice, helping them feel secure in their choices and confident about their financial future.

"In the coming period, we will continue to adhere to our people-centric development strategy, constantly improving the capacity and professional standards of our consultant team—the force that plays a vital role in our journey to bring complete peace of mind to every Vietnamese family," Mr. Cyrus Hsu said.

MDRT (Million Dollar Round Table) is an association founded in 1927 for outstanding financial and insurance advisors, recognized globally, and selected based on business results and specific income criteria. Achieving and maintaining MDRT status is a motivation for many consultants and affirms their professionalism and dedication to the profession.

Hoang Dan

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